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Topic: TechCrunch

4 Specialty Shops Trying to Make a Native Ad Land Grab Treading on publisher and brand territory

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to.…

March 10, 2014, 10:02 PM EDT

Winner of Salesforce's Hackathon Is Under Fire Upshot's $1M Dreamforce app may be a farce

The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside…

November 22, 2013, 4:18 PM EST

Livefyre Looks to Turn Social Media Into Custom Native Ads Social tech vendor partners with AOL, IGN on new ad program

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live…

August 15, 2013, 9:00 AM EDT

Patch Layoffs, Site Shutting Begins: Reports Per TechCrunch, hundreds of layoffs in motion

There's been a lot of talk over the past few days about whether AOL was going to start laying off Patch employees immediately or on a "rolling basis," start selling…

August 9, 2013, 11:18 AM EDT

How to Attract Eyeballs to Branded Content Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

May 13, 2013, 10:28 PM EDT

Wired Still Connected After Two Decades A magazine devoted to covering the digital disruption that threatens the publishing business ends up thriving

They say timing is everything. As luck would have it, in January 1993, a convergence of technology and talent forged the first consumer magazine that would define—and in essence, become—the voice…

April 7, 2013, 11:30 PM EDT

10 Great Moments in Web Journalism Besides Deadspin's Te'o Scoop From Favre to Bubba to FarmVille, the big stories that put pubs on the map

Brett Favre’s penis was certainly a big deal, so to speak. But Manti Te'o’s imaginary/made up dead girlfriend has thrust Gawker Media's Deadspin into the spotlight like never before. As of…

January 18, 2013, 1:22 PM EST

Instagram’s User Decline May Be Holiday-Related Daily user drop occurred on Christmas

The New York Post made headlines and headaches for Facebook when it published a story Thursday night claiming that Instagram’s daily active user base had dropped by nearly 25 percent. The…

December 28, 2012, 3:34 PM EST

Zuckerberg: More Opportunities in Mobile Than Desktop Facebook CEO’s first public talk since IPO

The one thing Facebook CEO Mark Zuckerberg made clear in his first time speaking publicly since the company’s May IPO (except during its July earnings call): Facebook is all-in on…

September 11, 2012, 9:04 PM EDT

Qwiki Nabs Time Inc. Exec Penn is second Time staffer in as many months to join a media startup

Another traditional media executive is making the leap to digital startup. Last month, Say Media named Time publisher Kim Kelleher president to focus on expanding brand and publisher relationships. On…

August 2, 2012, 11:30 AM EDT

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