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Topic: TechCrunch

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

On the Eve of Turning 30, AOL Dials Up Mobile and Video

CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the…

Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship

Alcohol brand wants to embody pioneering spirit

Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that…

Tango Messaging App Invites Brands to Hit Publish

Taps Spotify, AOL for launch of channels

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will…

AOL Unveils Self-Serve Native Mobile Ads

Claims huge conversion rates in test campaigns

AOL is rolling out a mobile native ad product today across its sites, including AOL.com, TechCrunch, Huffington Post, DailyFinance, Engadget and Autoblog. Some 50 brand advertisers are aboard initially, said a…

4 Specialty Shops Trying to Make a Native Ad Land Grab

Treading on publisher and brand territory

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to.…

Winner of Salesforce's Hackathon Is Under Fire

Upshot's $1M Dreamforce app may be a farce

The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside…

Livefyre Looks to Turn Social Media Into Custom Native Ads

Social tech vendor partners with AOL, IGN on new ad program

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live…

Patch Layoffs, Site Shutting Begins: Reports

Per TechCrunch, hundreds of layoffs in motion

There's been a lot of talk over the past few days about whether AOL was going to start laying off Patch employees immediately or on a "rolling basis," start selling…

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