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Topic: Tech

Toshiba Picks KSL to Handle U.S. Media

Independent media agency KSL has landed the media assignment for the Toshiba laptop and TV set business in the U.S., the agency has confirmed.Spending on that assignment is estimated at…

Updated: 5 Shops Compete for ING Direct Account

Five agencies are traveling to Wilmington, Del., this week to pitch creative ideas to ING Direct, which is in the late stages of a search for a creative agency, sources…

What Verizon's iPhone Launch Really Means

Tech pundits and analysts have been waiting for Verizon to sell the iPhone since the device was first unveiled back in 2007. Now that that day is finally here, they…

Apple Ends Exclusive Deal With AT&T, Intros Verizon iPhone

For legions of iPhone-wielding AT&T haters, the nightmare is over. The iPhone is coming to Verizon Wireless on Feb. 10.After years of rumors and tons of wishful thinking, Apple's iPhone…

Groups Urge FCC to Investigate MetroPCS

The Federal Communications Commission may be about to get its first test of its net neutrality rules even before the rules become official. A group of public interest groups Tuesday…

Lenovo Adds Saatchi to Handle Global Creative

Lenovo has hired Saatchi & Saatchi to handle a new global creative assignment, the company has confirmed.Sources identified the other contenders as MDC Partners’ Crispin Porter + Bogusky…

Dell Nears Pick for Global Public Biz

Dell is close to naming an agency to handle global creative duties on ads directed at public institutions, and the winner will not be Young &…

Tech Ads Most Effective in 2010

With the launch of new devices like the iPad and 3-D–enabled TVs, it’s not surprising that five of the top 10 ads that viewers found most convincing in 2010 promoted…

Sprint Nextel's Mobile Marketing Goes to Euro RSCG

Euro RSCG has expanded its relationship with key client Sprint Nextel, adding mobile marketing duties, the Havas agency said today.The creative assignment, which Buongiorno USA in Los Gatos, Calif. previously…

Apple Sued Over Apps Sharing Personal Data

Apple is the target of a class action lawsuit over the way its apps share personal information with outside parties, according to a Bloomberg report. The lawsuit comes a week…

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