Topic: Tech

What Verizon's iPhone Launch Really Means

Tech pundits and analysts have been waiting for Verizon to sell the iPhone since the device was first unveiled back in 2007. Now that that day is finally here, they…

January 12, 2011, 12:00 AM EST

Apple Ends Exclusive Deal With AT&T, Intros Verizon iPhone

For legions of iPhone-wielding AT&T haters, the nightmare is over. The iPhone is coming to Verizon Wireless on Feb. 10.After years of rumors and tons of wishful thinking, Apple's iPhone…

January 11, 2011, 12:00 AM EST

Groups Urge FCC to Investigate MetroPCS

The Federal Communications Commission may be about to get its first test of its net neutrality rules even before the rules become official. A group of public interest groups Tuesday…

January 11, 2011, 12:00 AM EST

Dell Nears Pick for Global Public Biz

Dell is close to naming an agency to handle global creative duties on ads directed at public institutions, and the winner will not be Young &…

January 10, 2011, 12:00 AM EST

Lenovo Adds Saatchi to Handle Global Creative

Lenovo has hired Saatchi & Saatchi to handle a new global creative assignment, the company has confirmed.Sources identified the other contenders as MDC Partners’ Crispin Porter + Bogusky…

January 10, 2011, 12:00 AM EST

Tech Ads Most Effective in 2010

With the launch of new devices like the iPad and 3-D–enabled TVs, it’s not surprising that five of the top 10 ads that viewers found most convincing in 2010 promoted…

January 4, 2011, 12:00 AM EST

Sprint Nextel's Mobile Marketing Goes to Euro RSCG

Euro RSCG has expanded its relationship with key client Sprint Nextel, adding mobile marketing duties, the Havas agency said today.The creative assignment, which Buongiorno USA in Los Gatos, Calif. previously…

January 4, 2011, 12:00 AM EST

Apple Sued Over Apps Sharing Personal Data

Apple is the target of a class action lawsuit over the way its apps share personal information with outside parties, according to a Bloomberg report. The lawsuit comes a week…

December 29, 2010, 12:00 AM EST

AT&T Warns About Texting While Driving

Just in time for New Year's Eve celebrations, AT&T launched a campaign to warm consumers about the dangers of texting while driving.A documentary-style spot features stories about people who have…

December 28, 2010, 12:00 AM EST

Kindle Sales to Surpass 8 Million

While Apple’s iPad has stolen the spotlight in the burgeoning computer tablet category, its predecessor—Amazon’s Kindle—is having a breakout year of its own as the holiday shopping season nears its…

December 22, 2010, 12:00 AM EST