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Topic: Tech

Not Dead Anytime Soon

It seems rumors of the death of TV advertising have been greatly exaggerated. Researcher eMarketer now predicts that U.S. TV ad spending will account for over 39 percent of all…

Filling the Oprah Void

Oprah Winfrey’s exit in May might not be the end-of-days scenario for the syndication upfront many predicted when she announced last year that her daytime juggernaught was ending.The…

Grey Gets an Ally

Ally Financial has confirmed the selection Grey Group units Grey and G2 to handle its creative business, currently split among a dozen or so shops. The assignment includes traditional advertising…

Upfront: The Kids Are All Right

Younger set's bizarre expected to top $1 billion

Cartoons adhere to their own physical laws: Ducks, cats and coyotes may be spliced, splattered and splintered, but they can never be destroyed. The kids ad marketplace conforms to similar…

Liberal Group Wants FCC Crackdown on Political 'Front Groups'

Sometimes it seems like the laws that govern political advertising draw as much controversy as the ads themselves. Now, with the 2012 election not far off, one liberal group wants…

Online Ad Campaign Blasts Wisconsin Union Legislation

Progressives United, the anticorporate lobbying organization founded by former Wisconsin Senator Russ Feingold is launching an online ad campaign charging Wisconsin lawmakers with being in bed with special interests.And the…

The Upfronts: Spring's Ad Fling

Anyone looking for evidence that the TV ad sales marketplace is back in pre-Great  Recession form need look no further than the nearest hors d’oeuvres tray. A year…

Disney's $1 Bil. Media Biz Stays With Publicis

It looks like most of Disney's $1 billion media assignment that went into review late last year will stay within the Publicis holding company, per sources.The incumbent Publicis’ Starcom did…

Dell Picks Shops for Consumer, Business Efforts

Dell has completed its global creative review, selecting agencies on Monday (Feb. 28) to craft ads aimed at consumers and small to medium-size businesses.Havas’ Arnold in Boston will handle the…

Lady Gaga Attempts to Make Polaroid Cool Again

Can Lady Gaga turn around Polaroid? William Morris Endeavor co-chief Ari Emanuel thinks so. Emanuel has struck an unusual partnership with Gordon Brothers Group, a Boston-based investment firm that restructures distressed…

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