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Topic: Tech

Tide’s Halloween Vines Are Now Everywhere

And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

What Part of a Web Page Gets the Highest Viewership?

Chartbeat’s findings may surprise you

There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web…

Your Kids Have the Same Media Habits as You Do

Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…

EBay Plans to Share Its Users' Data With Brands

Faces perception issues

EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…

New Girl's Jake Johnson Is An 'Idiot With Technology'

Oddly, he loves a pile of emails in the morning

Specs Who Jake Johnson Age 34 Accomplishments Stars as Nick Miller on Fox’s New Girl (Tuesdays at 9 p.m.); appears in the upcoming film Drinking Buddies with Olivia Wilde; UFC aficionado Base Los Angeles What’s…

Forget Finding Your Friends. SXSW Shifts to Outer Space

Talk shifts from altering lifestyles to changing the world

This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle…

Women-Led Startups Compete With 'Bro-grammers' for Funding

Gender stereotypes die hard as females make tech gains

When Yahoo tapped Google veteran Marissa Mayer as CEO last week, it marked another triumph for women in tech. But what does the success of Mayer, Facebook's Sheryl Sandberg and…

5 TechStars Startups the Ad World Should Know About

Ventuere accelerator hosts firms' coming-out party

Venture accelerator TechStars NYC hosted a demo day for its spring 2012 class of startups on Thursday (June 14) morning. The event was primarily a showcase for tech investors, but…

Perspective: From Brick to Slick

Cellphones have changed a lot in 20 years, but the tactic used to sell them? That's still vintage 1988

Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing Jobs…

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