Topic: Tech

5 TechStars Startups the Ad World Should Know About Ventuere accelerator hosts firms' coming-out party

Venture accelerator TechStars NYC hosted a demo day for its spring 2012 class of startups on Thursday (June 14) morning. The event was primarily a showcase for tech investors, but…

June 14, 2012, 4:30 PM EDT

Perspective: From Brick to Slick Cellphones have changed a lot in 20 years, but the tactic used to sell them? That's still vintage 1988

Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing Jobs…

February 16, 2012, 6:26 AM EST

Facebook Backer Launches 'Big Data' Fund Accel Partners wants to invest in the 'picks and shovels' of the social Web

Accel Partners has backed some of the biggest online hits of the past few years, including Facebook, Groupon, and Angry Birds-maker Rovio. But with its new $100 million fund, the…

November 8, 2011, 5:54 AM EST

Engadget Alumni Launch The Verge New tech site from SB Nation

Former Engadget editor Josh Topolsky has unveiled The Verge, a new site dedicated to tech. The site launched early on Nov. 1. Topolsky says the new site will not just be…

November 1, 2011, 7:53 AM EDT

UM Keeps Sony Business for Another 3 Years

Sony has renewed its contract with Universal McCann to handle media planning and buying across six divisions in North America, the agency said today (April 6).The new contract runs three…

April 7, 2011, 12:00 AM EDT

Corrected: Automakers Fail to Excel in Q1 Creative

The auto industry may be on the rebound, but car manufacturers didn’t deliver the cream-of-the-crop spots in the first three months of 2011, according to rankings from national tracker Ace…

April 6, 2011, 12:00 AM EDT

Not Dead Anytime Soon

It seems rumors of the death of TV advertising have been greatly exaggerated. Researcher eMarketer now predicts that U.S. TV ad spending will account for over 39 percent of all…

April 4, 2011, 12:00 AM EDT

Filling the Oprah Void

Oprah Winfrey’s exit in May might not be the end-of-days scenario for the syndication upfront many predicted when she announced last year that her daytime juggernaught was ending.The…

April 4, 2011, 12:00 AM EDT

Grey Gets an Ally

Ally Financial has confirmed the selection Grey Group units Grey and G2 to handle its creative business, currently split among a dozen or so shops. The assignment includes traditional advertising…

April 1, 2011, 12:00 AM EDT

Upfront: The Kids Are All Right Younger set's bizarre expected to top $1 billion

Cartoons adhere to their own physical laws: Ducks, cats and coyotes may be spliced, splattered and splintered, but they can never be destroyed. The kids ad marketplace conforms to similar…

March 28, 2011, 12:00 AM EDT