Topic: Team One

After Upgrading Properties, JW Marriott Hires a New Lead Agency

SS+K gets a chance to test a new global partnership

When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the…

Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember' Ads

Grown-ups are kids again in Team One's new spots

Lexus's "December to Remember" ads, with the luxury vehicles done up in those famous giant red bows, have become as much a part of the holiday firmament as Santa Claus…

Vivint Taps Deutsch L.A.

Comes as 'smart home' market takes off

Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services…

A Guide to L.A.'s Biggest and Buzziest Shops

The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

Bradley Cooper Is Hot, but Not Quite Cool Enough, in Team One's Hard-to-Believe Häagen-Dazs Ad

A supermodel's tough choice

That hunky Bradley Cooper can do anything he wants, you understand, including strolling into an elegant cocktail party eating ice cream straight out of the container. Lapses in etiquette be…

Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad

Scan a code, and they come to life

Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a…

Lexus Print Ad Roars to Life, With a Little Help From an iPad

CinePrint adds color, music and sound

We've written before about print ads that don't just sit there looking pretty. Here's the latest one: a Lexus ad in the Oct. 15 Sports Illustrated that suddenly becomes animated—the…

Lexus Goes Mobile With 'Draw Something'

Auto brand looks to Zynga game to tap young audience

Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began…

Media Plan of the Year 2012

Adweek honors the most innovative and effective brand blueprints of the last year

With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year…