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Topic: Team One

Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember' Ads Grown-ups are kids again in Team One's new spots

Lexus's "December to Remember" ads, with the luxury vehicles done up in those famous giant red bows, have become as much a part of the holiday firmament as Santa Claus…

November 21, 2014, 10:10 AM EST

Vivint Taps Deutsch L.A. Comes as 'smart home' market takes off

Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services…

April 16, 2014, 5:06 PM EDT

A Guide to L.A.'s Biggest and Buzziest Shops The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

July 7, 2013, 11:09 PM EDT

Bradley Cooper Is Hot, but Not Quite Cool Enough, in Team One's Hard-to-Believe Häagen-Dazs Ad A supermodel's tough choice

That hunky Bradley Cooper can do anything he wants, you understand, including strolling into an elegant cocktail party eating ice cream straight out of the container. Lapses in etiquette be…

May 30, 2013, 12:37 PM EDT

Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad Scan a code, and they come to life

Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a…

February 12, 2013, 3:14 PM EST

Lexus Print Ad Roars to Life, With a Little Help From an iPad CinePrint adds color, music and sound

We've written before about print ads that don't just sit there looking pretty. Here's the latest one: a Lexus ad in the Oct. 15 Sports Illustrated that suddenly becomes animated—the…

October 10, 2012, 1:12 PM EDT

Lexus Goes Mobile With 'Draw Something' Auto brand looks to Zynga game to tap young audience

Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began…

September 24, 2012, 9:00 AM EDT

Media Plan of the Year 2012 Adweek honors the most innovative and effective brand blueprints of the last year

With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year…

July 23, 2012, 12:04 AM EDT

Ad of the Day: Lexus The automaker builds a racetrack in the shape of 'SI' swimsuit model Tori Praver

Automobiles and women in skimpy clothing. They've been together probably since cavemen finished chiseling the first stone wheel. These days, it's not really acceptable for mainstream auto brands to just…

February 17, 2012, 2:48 PM EST

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