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Topic: Team Detroit

Kellogg’s Lazar Heads to Team Detroit

Replaces Prakken as chief media officer

Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency. Prakken is leaving the shop after about…

Another Agency Claims Facebook Algorithm Changes

Reach drops but negligible performance impact

The social sky is falling. Claims have been popping up over the last couple weeks that Facebook has changed its EdgeRank algorithm, which determines what content shows up in users’…

Denis Leary Once Again Strongly Suggests You Buy a Ford F-150

You wouldn't like him when he's angry

For anyone still stinging over Denis Leary's violent and untimely death at the hands of a giant half-lizard guy in the latest Spider-Man flick (oh sorry, were you waiting for…

Etch A Sketch Declares Itself Apolitical in New Ads

Toy says it's just happy to be talked about

Like any good consumer product loathe to alienate half the population, Etch A Sketch has released new ads addressing its recent cameo in the country's political conversation—by saying it's basically…

Ford Sneaks a Fake Swimsuit Model Into 'Sports Illustrated'

Dalena Henriques may not be real, but she loves the Mustang

Sports Illustrated's annual swimsuit issue hits newsstands today. And while it's full of scantily clad models in bikinis, one young woman is not who she appears. As Creativity reports, a…

WPP Launches New Lincoln Unit

New York-based agency to help reintroduce luxury Ford brand

WPP today unveiled plans for a new, as-yet-unnamed agency, dedicated to Ford Motor's Lincoln nameplate. To be based in New York, the shop will reintroduce Lincoln's new designs to consumers and…

Art-School Ads Brilliantly Parody Anti-Drug PSAs

'Talk to your kids about art school'

If art is your drug of choice, you'll appreciate these wonderful print ads from Team Detroit for that city's College for Creative Studies. Each parodies the kind of overwrought, family-in-crisis…

Fake Press Conference Puts Real Heat on Ford

Driver's anti-bailout comment draws fire

If the goal of "surprise reveals" in advertising is to get unscripted responses that leave viewers buzzing, then Ford has struck gold with one of its new "Drive one" ads…

Team Detroit's Chief Takes WPP Role

George Rogers to lead business development

The head of Team Detroit, the agency that manages WPP Group’s global Ford business, is moving to New York to steer global business development for WPP. George Rogers, CEO of Team…

Lecherous Non-Human Pitching Ford Focus

Two of television's funniest Pauls—writer/director Paul Feig and comedian Paul F. Tompkins—have teamed up to create Ford's newest marketing icon: a lascivious "spokespuppet" named Doug. In a series of online…

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