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Topic: Team Detroit

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing? SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…

March 7, 2014, 8:24 PM EST

Kurt Unkel Is New Digital Chief at Team Detroit Previously top VivaKi exec

Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources. Unkel was among the rising stars within Publicis…

January 24, 2014, 1:34 PM EST

David Murphy Heads to Team Detroit Takes president's role at big Ford shop

A veteran car guy is getting back into the game. David Murphy, who used to run Saatchi & Saatchi’s lead office on Toyota, has become president of Team Detroit, WPP Group’s…

July 11, 2013, 2:58 PM EDT

Ford Puts Blog Fans in Driver's Seat Fusion spots featuring auto enthusiasts' reviews debut on Gawker sites

A few weeks ago, auto enthusiasts Clay Smith and Rob Scafidi were posting random comments on the car blog Jalopnik about the 2013 Ford Fusion. The next thing they knew,…

March 12, 2013, 1:57 PM EDT

Organic Expands Management Team Sanghvi named chief strategy officer

David Shulman continues to build out his new leadership team at Organic. The CEO of the digital marketing agency made three top executive moves today. Former Team Detroit exec Monik Sanghvi,…

March 7, 2013, 4:03 PM EST

Microsoft Rolls Out Windows 8 Ads Four unique in-app ad treatments for brands like Jeep, Paramount, Delta

Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty. The company wants to reboot computing, provide a serious challenge to Apple and, oh, revolutionize digital…

February 12, 2013, 6:29 PM EST

Etch A Sketch Honors Its Late Inventor With Lovely, Sad Tribute Ad A salute to André Cassagnes

André Cassagnes, inventor of the Etch A Sketch, died Jan. 16 at the age of 86. Now, the brand's ad agency, Team Detroit, has crafted this tribute to the man.…

February 8, 2013, 11:51 AM EST

Kellogg’s Lazar Heads to Team Detroit Replaces Prakken as chief media officer

Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency. Prakken is leaving the shop after about…

January 10, 2013, 6:36 PM EST

Another Agency Claims Facebook Algorithm Changes Reach drops but negligible performance impact

The social sky is falling. Claims have been popping up over the last couple weeks that Facebook has changed its EdgeRank algorithm, which determines what content shows up in users’…

October 11, 2012, 4:50 PM EDT

Denis Leary Once Again Strongly Suggests You Buy a Ford F-150 You wouldn't like him when he's angry

For anyone still stinging over Denis Leary's violent and untimely death at the hands of a giant half-lizard guy in the latest Spider-Man flick (oh sorry, were you waiting for…

September 7, 2012, 3:09 PM EDT

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