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Topic: TD Ameritrade

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

TD Ameritrade's CMO Built a New Brand Image Based on Confidence and Convenience

Adweek’s 2016 Brand Genius winner for financial services

Three years ago, when Denise Karkos was named CMO at TD Ameritrade, she had her work cut out for her. Her task: make the stodgy and often-character-free financial services industry…

Adweek Announces Winners of the 2016 Brand Genius Awards

Saluting marketing's best and brightest

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive,…

Havas Teams Up With IBM's Watson to Help Brands Leverage Artificial Intelligence Data

TD Ameritrade and Adidas begin testing

Havas Group has been working with IBM for over 20 years now (early on Havas was one of the founding members of IBM's Marketing Innovation Group and an early Watson…

The Last of Havas Worldwide's Schwab Business Is in Review

Includes ads for Active Trader, optionsXpress

The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May. The assignment covers offerings like Active Trader and optionsXpress,…

Havas Worldwide Wins TD Ameritrade's Account

Online player spends $100 million in media annually

TD Ameritrade has found a new lead creative agency. Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB Garfinkel…

3 Agencies Vie for TD Ameritrade's Creative Account

Marketer spends $100 million in media annually

TD Ameritrade has narrowed the field in its creative review. Three agencies have advanced to the final round, according to sources. Sources identified two of the shops as FCB and DDB;…

Online Trading Company Ads Have Gotten a Lot More Serious

No more monkey business

Truck drivers buying islands with online trading fortunes, courtesy of Discover Brokerage Direct. Stuart, the office goofball, teaches his boss how to trade stocks on TD Ameritrade. And who can…

TD Ameritrade Launches Creative Review

Media spending totals about $100 million a year

TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners. In October, the online broker replaced chief marketing officer Phil Bowman with Denise Karkos,…

The Spot: Can't Buy Me Love

Money talks, but has bigger stories to tell, in theatrical ads for TD Ameritrade

IDEA Rubber fish tossed on a chef's prep station. A skydiver caught by stagehands. A 2-D dog floating through painted pastoral scenes. Full of wires and props, scenery and costume…

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