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Topic: TD Ameritrade

The Last of Havas Worldwide's Schwab Business Is in Review

Includes ads for Active Trader, optionsXpress

The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May. The assignment covers offerings like Active Trader and optionsXpress,…

Havas Worldwide Wins TD Ameritrade's Account

Online player spends $100 million in media annually

TD Ameritrade has found a new lead creative agency. Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB Garfinkel…

3 Agencies Vie for TD Ameritrade's Creative Account

Marketer spends $100 million in media annually

TD Ameritrade has narrowed the field in its creative review. Three agencies have advanced to the final round, according to sources. Sources identified two of the shops as FCB and DDB;…

Online Trading Company Ads Have Gotten a Lot More Serious

No more monkey business

Truck drivers buying islands with online trading fortunes, courtesy of Discover Brokerage Direct. Stuart, the office goofball, teaches his boss how to trade stocks on TD Ameritrade. And who can…

TD Ameritrade Launches Creative Review

Media spending totals about $100 million a year

TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners. In October, the online broker replaced chief marketing officer Phil Bowman with Denise Karkos,…

The Spot: Can't Buy Me Love

Money talks, but has bigger stories to tell, in theatrical ads for TD Ameritrade

IDEA Rubber fish tossed on a chef's prep station. A skydiver caught by stagehands. A 2-D dog floating through painted pastoral scenes. Full of wires and props, scenery and costume…

Put a Ring on It (or Five): Olympics-Themed Spots Soar

P&G, Coke score in Ace Metrix ad survey

The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up. According to…

Portrait: Womenkind

Agency aims to make marketing more relevant to household purchase makers

Specs Who Kristi Faulkner (l.), president, co-founder; Sandy Sabean, chief creative officer, co-founder  What Creative agency targeting female consumers Where New York Industry pioneer Mary Wells Lawrence notwithstanding, the advertising world isn’t known for…

TD Ameritrade Picks New Lead Agency

Goodby selection ends Ogilvy's 14-year reign

Goodby, Silverstein & Partners has replaced Ogilvy & Mather as TD Ameritrade's lead creative agency. The selection came after a review that had been narrowed to Goodby in San Francisco and Mullen in…

TD Ameritrade Narrows Creative Search

Incumbent Ogilvy no longer in the mix

In 14 years of working on TD Ameritrade, Ogilvy & Mather has survived a series of marketing chief changes. Not the latest one, however. Ogilvy has been cut from the online…

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