Topic: TBWA\Media Arts Lab

Ad of the Day: Apple A possible glimpse of the iWatch makes this iPhone spot even more special

Some observers are going all Abraham Zapruder over Apple's new commercial for the iPhone 5, painstakingly analyzing several frames around the 30-second mark in an effort to identify a bulky…

May 28, 2013, 9:49 AM EDT

Think Different? Apple's Latest iPhone Commercial Suggests Doing the Opposite Billions of photos taken

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…

April 29, 2013, 1:34 PM EDT

Apple's 'Do Not Disturb' iPhone Ad Is Brilliant, but Terribly Timed Williams sisters shine, feature suddenly doesn't

Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours…

January 2, 2013, 12:48 PM EST

Apple Is Thankful for the iPhone 5 in New Turkey Ad Pair of spots push more product features

Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S.…

November 21, 2012, 8:42 AM EST

Ad of the Day: Apple Two more iPad mini spots continue the brand's curious reinvention of comparison shopping

Anything you can do, I can do better—or at least as well. And I'll take up less room doing it. Apple released its second and third TV spots for the iPad…

November 12, 2012, 1:56 PM EST

Ad of the Day: Apple You might not need the iPad mini, but the ads will make sure you love it

I swear to you, I pulled up this new ad for the iPad mini on YouTube, and before I even managed to put in my earbuds, I said to myself,…

October 24, 2012, 2:31 PM EDT

iPods Bouncing for Joy as Apple Gives Them a New TV Commercial This is so early 2000s

Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod…

October 11, 2012, 8:20 AM EDT

Ad of the Day: Apple After a ton of Siri spots, the marketer returns to simple product demos for the iPhone 5

As much as Apple pushes technology forward, it's often content in its advertising—once it settles on a successful formula—to stick with what's been working, with only minor variations. Look at…

September 24, 2012, 11:10 AM EDT

Apple Gets Cocky Again With New 'Genius' Ads Tone harkens back to the 'Get a Mac' days

If you've been watching the Olympics, chances are good that you've also been watching the new ads for Apple. The first spot debuted during Friday's Opening Ceremonies, and much like…

July 29, 2012, 11:30 AM EDT