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Topic: TBWA\Media Arts Lab

Apple Beautifully Celebrates a Teen With Autism Who Learned to Speak With an iPad

Dillan Barmache's story

For years, Dillan Barmache couldn't speak. Then he got an iPad. The 16-year-old, who has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance…

Ad of the Day: Alison Brie and Nikolaj Coster-Waldau Practice Kissing (Badly) for Apple TV

Not even Siri can point them in the right direction

On the heels of Cookie Monster's baked appearance in an iPhone ad, Apple has found its two new celebrity ad stars—Alison Brie, of Community and Mad Men fame, and Game…

Aubrey Plaza Quietly Fails to Save the Free World in This New iPhone Commercial

It was asking a lot

Apple released a couple of new iPhone 6 commercials on Wednesday, and mostly they're feature focused, though Aubrey Plaza does have a cameo in "Less Time"—a spot about the 3D…

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot

Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While

The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot

And is that a nod to Dove at the end?

Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example,…

All That's Gold Doesn't Glitter in Apple's First TV Ad for the iPhone 5S

Follows 5C spots

Apple's ads haven't been the gold standard for a while, and "Metal Mastered," the first TV spot for the iPhone 5S—following several for the 5C—won't make anyone think different. The 30-second…

Second Lovely Ad for the iPhone 5C Suggests You Might Want to Play With It Instead of Eating It

But still a candyland

Say what you will about the iPhone 5C—the ads for it are gorgeous and bubbly. Apple this afternoon released the second 5C spot in the space of three days, this…

Apple Gets Its Color Back in This Oozingly Vibrant Spot for the iPhone 5C

Phone or candy bar?

Apple has always been all or nothing when it comes to color. "1984" was all doom and gloom with just a flash of red running shorts. "Think Different" was mostly…

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