Advertisement

Topic: TBWA\Media Arts Lab

Apple Gets Its Color Back in This Oozingly Vibrant Spot for the iPhone 5C

Phone or candy bar?

Apple has always been all or nothing when it comes to color. "1984" was all doom and gloom with just a flash of red running shorts. "Think Different" was mostly…

TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads

Front covers on the back cover

CANNES, France—The U.S. has won its second Grand Prix of this year's Cannes Lions festival, with TBWA\Media Arts Lab in Los Angeles earning the top prize in the Press Lions…

Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps

Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The…

Ad of the Day: Apple

At a crucial time of transition, has the company simply lost its voice?

Most of Apple's marketing shows you why its products are great, rather than simply telling you they are. Now and again, though, the company steps into manifesto territory. The products…

Ad of the Day: Apple

A possible glimpse of the iWatch makes this iPhone spot even more special

Some observers are going all Abraham Zapruder over Apple's new commercial for the iPhone 5, painstakingly analyzing several frames around the 30-second mark in an effort to identify a bulky…

Think Different? Apple's Latest iPhone Commercial Suggests Doing the Opposite

Billions of photos taken

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…

Apple's 'Do Not Disturb' iPhone Ad Is Brilliant, but Terribly Timed

Williams sisters shine, feature suddenly doesn't

Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours…

Apple Is Thankful for the iPhone 5 in New Turkey Ad

Pair of spots push more product features

Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S.…

Ad of the Day: Apple

Two more iPad mini spots continue the brand's curious reinvention of comparison shopping

Anything you can do, I can do better—or at least as well. And I'll take up less room doing it. Apple released its second and third TV spots for the iPad…

Ad of the Day: Apple

You might not need the iPad mini, but the ads will make sure you love it

I swear to you, I pulled up this new ad for the iPad mini on YouTube, and before I even managed to put in my earbuds, I said to myself,…

Advertisement