TBWA\Media Arts Lab | Adweek

Topic: TBWA\Media Arts Lab

Ad of the Day: Apple Two more iPad mini spots continue the brand's curious reinvention of comparison shopping

Anything you can do, I can do better—or at least as well. And I'll take up less room doing it. Apple released its second and third TV spots for the iPad…

November 12, 2012, 1:56 PM EST

Ad of the Day: Apple You might not need the iPad mini, but the ads will make sure you love it

I swear to you, I pulled up this new ad for the iPad mini on YouTube, and before I even managed to put in my earbuds, I said to myself,…

October 24, 2012, 2:31 PM EDT

iPods Bouncing for Joy as Apple Gives Them a New TV Commercial This is so early 2000s

Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod…

October 11, 2012, 8:20 AM EDT

Ad of the Day: Apple After a ton of Siri spots, the marketer returns to simple product demos for the iPhone 5

As much as Apple pushes technology forward, it's often content in its advertising—once it settles on a successful formula—to stick with what's been working, with only minor variations. Look at…

September 24, 2012, 11:10 AM EDT

Apple Gets Cocky Again With New 'Genius' Ads Tone harkens back to the 'Get a Mac' days

If you've been watching the Olympics, chances are good that you've also been watching the new ads for Apple. The first spot debuted during Friday's Opening Ceremonies, and much like…

July 29, 2012, 11:30 AM EDT

Siri Misidentifies Poison Ivy as Poison Oak in Apple Print Ad Botanist catches error

In yet another example of how far removed humanity has become from nature, a recent print ad for the Apple iPhone, and its notorious personal assistant Siri, misidentified poison ivy…

July 27, 2012, 8:49 AM EDT

Notable Taskmaster Martin Scorsese Befriends Siri in Latest iPhone Spot TBWA's celebrity series continues

Following spots with Zooey Deschanel, Samuel L. Jackson and John Malkovich, Apple on Monday night unveiled its latest celebrity endorser—Martin Scorsese, whose demanding schedule puts iPhone personal assistant Siri to…

July 24, 2012, 5:33 AM EDT

John Malkovich Finds a New Best Friend, Siri, in Pair of iPhone Ads These two were made for each other

For those of you who were getting a little tired of Zooey Deschanel's iPhone commercial with Siri—you know who you are—here's a breath of fresh air. John Malkovich has stepped…

May 24, 2012, 9:08 AM EDT

34 Apple Commercials Starring Celebrities Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…

April 23, 2012, 1:05 PM EDT