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Topic: TBWA\Media Arts Lab

Ad of the Day: Lil Buck Defies Gravity in Apple's First Big TV Spot for Its AirPods

The headphones are this freeing

Without pesky headphone wires, you'll be freed up to move in any way the laws of physics allow—and even, perhaps, some they don't. Apple this weekend launched "Stroll," the latest 60-second…

Ad of the Day: Kids Act Out Romeo & Juliet in Apple's Charming New iPhone 7 Spot

And it sure looks great

Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple…

Ad of the Day: Kobe Byrant Spars With Michael B. Jordan in Hilarious Ad for Apple TV

Retiring NBA star hits the fadeaway with comic precision

As Kobe Bryant prepares to play his final NBA game this Wednesday, the tributes to the legendary Los Angeles Laker keep pouring in, including from brands. And while some of…

Ad of the Day: Alison Brie and Nikolaj Coster-Waldau Practice Kissing (Badly) for Apple TV

Not even Siri can point them in the right direction

On the heels of Cookie Monster's baked appearance in an iPhone ad, Apple has found its two new celebrity ad stars—Alison Brie, of Community and Mad Men fame, and Game…

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot

Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot

And is that a nod to Dove at the end?

Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example,…

TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads

Front covers on the back cover

CANNES, France—The U.S. has won its second Grand Prix of this year's Cannes Lions festival, with TBWA\Media Arts Lab in Los Angeles earning the top prize in the Press Lions…

Ad of the Day: Apple

At a crucial time of transition, has the company simply lost its voice?

Most of Apple's marketing shows you why its products are great, rather than simply telling you they are. Now and again, though, the company steps into manifesto territory. The products…

Ad of the Day: Apple

A possible glimpse of the iWatch makes this iPhone spot even more special

Some observers are going all Abraham Zapruder over Apple's new commercial for the iPhone 5, painstakingly analyzing several frames around the 30-second mark in an effort to identify a bulky…

Ad of the Day: Apple

Two more iPad mini spots continue the brand's curious reinvention of comparison shopping

Anything you can do, I can do better—or at least as well. And I'll take up less room doing it. Apple released its second and third TV spots for the iPad…

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