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Topic: TBWA\Media Arts Lab

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot

Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot

And is that a nod to Dove at the end?

Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example,…

TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads

Front covers on the back cover

CANNES, France—The U.S. has won its second Grand Prix of this year's Cannes Lions festival, with TBWA\Media Arts Lab in Los Angeles earning the top prize in the Press Lions…

Ad of the Day: Apple

At a crucial time of transition, has the company simply lost its voice?

Most of Apple's marketing shows you why its products are great, rather than simply telling you they are. Now and again, though, the company steps into manifesto territory. The products…

Ad of the Day: Apple

A possible glimpse of the iWatch makes this iPhone spot even more special

Some observers are going all Abraham Zapruder over Apple's new commercial for the iPhone 5, painstakingly analyzing several frames around the 30-second mark in an effort to identify a bulky…

Ad of the Day: Apple

Two more iPad mini spots continue the brand's curious reinvention of comparison shopping

Anything you can do, I can do better—or at least as well. And I'll take up less room doing it. Apple released its second and third TV spots for the iPad…

Ad of the Day: Apple

You might not need the iPad mini, but the ads will make sure you love it

I swear to you, I pulled up this new ad for the iPad mini on YouTube, and before I even managed to put in my earbuds, I said to myself,…

Ad of the Day: Apple

After a ton of Siri spots, the marketer returns to simple product demos for the iPhone 5

As much as Apple pushes technology forward, it's often content in its advertising—once it settles on a successful formula—to stick with what's been working, with only minor variations. Look at…

Ad of the Day: Apple iPhone

Samuel L. Jackson and Zooey Deschanel chat up Siri in the latest from TBWA

Apple doesn't often use celebrities in its advertising. (Hodgman and Long don't really count—they were both largely unknown at the outset of "Get a Mac," and they played characters, not…

Ad of the Day: iPad

Apple praises the device's new screen, but is that enough to get people excited?

It's been less than 24 hours since tech nerds around the world waited with bated breath as "the new iPad"—not the iPad 3 or the iPad HD, they quickly discovered—was…

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