Topic: TBWA\Media Arts Lab

A Lone Red Balloon's Journey Ends Joyfully in Latest 'Practically Magic' iPhone 7 Spot

Apple pushes iOS 10's expressive messaging

Among iOS 10's shiny new toys is a messaging feature that allows you to add effects to your message bubbles, send full-screen animations with your messages, add handwritten notes and…

Apple's First Big iPhone 7 Spot Is One of the Most Gorgeously Lit Commercials Ever

Pushes the camera's improvements in low light

Apple broke a pair of iPhone 7 commercials during the Emmy Awards on Sunday night, advertising the latest incarnation of the device with the line: "Practically magic." The spots push…

Maya Angelou Illuminates the Human Family in Apple's Beautiful Rio Olympics Spot

More alike, my friends, than unalike

Building on Apple's "Shot on iPhone" campaign, TBWA\Media Arts Lab gives us "The Human Family," a new spot with Maya Angelou narrating her poem "The Human Family."  The structure is simple,…

Lee Clow Celebrates Media Arts Lab's 10th Birthday by Getting His First Tattoo

Advertising icon gets a bear logo

In case Lee Clow's commitment to Apple's advertising weren't already clear enough, he's officially made it permanent. A new video shows the industry icon getting inked by well-known tattoo artist Scott…

Apple Revels in Beautiful, Rich Color in Its Latest Global 'Shot on iPhone' Billboards

Individual shots, as well as series

Apple and TBWA\Media Arts Lab are back with more "Shot on iPhone" billboards. And this time, the focus in on the color—deep reds, oranges, yellows, blues, purples and greens, all…

Apple Beautifully Celebrates a Teen With Autism Who Learned to Speak With an iPad

Dillan Barmache's story

For years, Dillan Barmache couldn't speak. Then he got an iPad. The 16-year-old, who has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance…

Aubrey Plaza Quietly Fails to Save the Free World in This New iPhone Commercial

It was asking a lot

Apple released a couple of new iPhone 6 commercials on Wednesday, and mostly they're feature focused, though Aubrey Plaza does have a cameo in "Less Time"—a spot about the 3D…

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While

The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

All That's Gold Doesn't Glitter in Apple's First TV Ad for the iPhone 5S

Follows 5C spots

Apple's ads haven't been the gold standard for a while, and "Metal Mastered," the first TV spot for the iPhone 5S—following several for the 5C—won't make anyone think different. The 30-second…