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Topic: TBWA\Media Arts Lab

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While

The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

All That's Gold Doesn't Glitter in Apple's First TV Ad for the iPhone 5S

Follows 5C spots

Apple's ads haven't been the gold standard for a while, and "Metal Mastered," the first TV spot for the iPhone 5S—following several for the 5C—won't make anyone think different. The 30-second…

Second Lovely Ad for the iPhone 5C Suggests You Might Want to Play With It Instead of Eating It

But still a candyland

Say what you will about the iPhone 5C—the ads for it are gorgeous and bubbly. Apple this afternoon released the second 5C spot in the space of three days, this…

Apple Gets Its Color Back in This Oozingly Vibrant Spot for the iPhone 5C

Phone or candy bar?

Apple has always been all or nothing when it comes to color. "1984" was all doom and gloom with just a flash of red running shorts. "Think Different" was mostly…

Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps

Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The…

Think Different? Apple's Latest iPhone Commercial Suggests Doing the Opposite

Billions of photos taken

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…

Apple's 'Do Not Disturb' iPhone Ad Is Brilliant, but Terribly Timed

Williams sisters shine, feature suddenly doesn't

Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours…

Apple Is Thankful for the iPhone 5 in New Turkey Ad

Pair of spots push more product features

Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S.…

iPods Bouncing for Joy as Apple Gives Them a New TV Commercial

This is so early 2000s

Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod…

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