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Topic: TBWA\Media Arts Lab

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

May 27, 2014, 9:47 AM EDT

All That's Gold Doesn't Glitter in Apple's First TV Ad for the iPhone 5S Follows 5C spots

Apple's ads haven't been the gold standard for a while, and "Metal Mastered," the first TV spot for the iPhone 5S—following several for the 5C—won't make anyone think different. The 30-second…

October 21, 2013, 8:48 AM EDT

Second Lovely Ad for the iPhone 5C Suggests You Might Want to Play With It Instead of Eating It But still a candyland

Say what you will about the iPhone 5C—the ads for it are gorgeous and bubbly. Apple this afternoon released the second 5C spot in the space of three days, this…

September 18, 2013, 3:54 PM EDT

Apple Gets Its Color Back in This Oozingly Vibrant Spot for the iPhone 5C Phone or candy bar?

Apple has always been all or nothing when it comes to color. "1984" was all doom and gloom with just a flash of red running shorts. "Think Different" was mostly…

September 17, 2013, 10:47 AM EDT

Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The…

June 19, 2013, 2:36 AM EDT

Think Different? Apple's Latest iPhone Commercial Suggests Doing the Opposite Billions of photos taken

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…

April 29, 2013, 1:34 PM EDT

Apple's 'Do Not Disturb' iPhone Ad Is Brilliant, but Terribly Timed Williams sisters shine, feature suddenly doesn't

Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours…

January 2, 2013, 12:48 PM EST

Apple Is Thankful for the iPhone 5 in New Turkey Ad Pair of spots push more product features

Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S.…

November 21, 2012, 8:42 AM EST

iPods Bouncing for Joy as Apple Gives Them a New TV Commercial This is so early 2000s

Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod…

October 11, 2012, 8:20 AM EDT

Apple Gets Cocky Again With New 'Genius' Ads Tone harkens back to the 'Get a Mac' days

If you've been watching the Olympics, chances are good that you've also been watching the new ads for Apple. The first spot debuted during Friday's Opening Ceremonies, and much like…

July 29, 2012, 11:30 AM EDT

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