Topic: TBWA\Media Arts Lab
Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…
Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours…
Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S.…
Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod…
If you've been watching the Olympics, chances are good that you've also been watching the new ads for Apple. The first spot debuted during Friday's Opening Ceremonies, and much like…
In yet another example of how far removed humanity has become from nature, a recent print ad for the Apple iPhone, and its notorious personal assistant Siri, misidentified poison ivy…
Following spots with Zooey Deschanel, Samuel L. Jackson and John Malkovich, Apple on Monday night unveiled its latest celebrity endorser—Martin Scorsese, whose demanding schedule puts iPhone personal assistant Siri to…
For those of you who were getting a little tired of Zooey Deschanel's iPhone commercial with Siri—you know who you are—here's a breath of fresh air. John Malkovich has stepped…
In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…
Apple was founded on April Fools' Day in 1976. But in advertising, as in almost everything else, it's been no fool at all. To celebrate the company's 36th birthday, Unruly…
