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Topic: TBWA\Media Arts Lab

Lee Clow Celebrates Media Arts Lab's 10th Birthday by Getting His First Tattoo

Advertising icon gets a bear logo

In case Lee Clow's commitment to Apple's advertising weren't already clear enough, he's officially made it permanent. A new video shows the industry icon getting inked by well-known tattoo artist Scott…

Apple Revels in Beautiful, Rich Color in Its Latest Global 'Shot on iPhone' Billboards

Individual shots, as well as series

Apple and TBWA\Media Arts Lab are back with more "Shot on iPhone" billboards. And this time, the focus in on the color—deep reds, oranges, yellows, blues, purples and greens, all…

Ad of the Day: Kobe Byrant Spars With Michael B. Jordan in Hilarious Ad for Apple TV

Retiring NBA star hits the fadeaway with comic precision

As Kobe Bryant prepares to play his final NBA game this Wednesday, the tributes to the legendary Los Angeles Laker keep pouring in, including from brands. And while some of…

Apple Beautifully Celebrates a Teen With Autism Who Learned to Speak With an iPad

Dillan Barmache's story

For years, Dillan Barmache couldn't speak. Then he got an iPad. The 16-year-old, who has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance…

Ad of the Day: Alison Brie and Nikolaj Coster-Waldau Practice Kissing (Badly) for Apple TV

Not even Siri can point them in the right direction

On the heels of Cookie Monster's baked appearance in an iPhone ad, Apple has found its two new celebrity ad stars—Alison Brie, of Community and Mad Men fame, and Game…

Aubrey Plaza Quietly Fails to Save the Free World in This New iPhone Commercial

It was asking a lot

Apple released a couple of new iPhone 6 commercials on Wednesday, and mostly they're feature focused, though Aubrey Plaza does have a cameo in "Less Time"—a spot about the 3D…

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot

Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While

The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot

And is that a nod to Dove at the end?

Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example,…

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