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Topic: TBWA\Media Arts Lab

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial 'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

August 17, 2014, 1:51 PM EDT

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

July 22, 2014, 11:15 AM EDT

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

May 27, 2014, 9:47 AM EDT

Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot And is that a nod to Dove at the end?

Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example,…

April 23, 2014, 11:15 AM EDT

All That's Gold Doesn't Glitter in Apple's First TV Ad for the iPhone 5S Follows 5C spots

Apple's ads haven't been the gold standard for a while, and "Metal Mastered," the first TV spot for the iPhone 5S—following several for the 5C—won't make anyone think different. The 30-second…

October 21, 2013, 8:48 AM EDT

Second Lovely Ad for the iPhone 5C Suggests You Might Want to Play With It Instead of Eating It But still a candyland

Say what you will about the iPhone 5C—the ads for it are gorgeous and bubbly. Apple this afternoon released the second 5C spot in the space of three days, this…

September 18, 2013, 3:54 PM EDT

Apple Gets Its Color Back in This Oozingly Vibrant Spot for the iPhone 5C Phone or candy bar?

Apple has always been all or nothing when it comes to color. "1984" was all doom and gloom with just a flash of red running shorts. "Think Different" was mostly…

September 17, 2013, 10:47 AM EDT

TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads Front covers on the back cover

CANNES, France—The U.S. has won its second Grand Prix of this year's Cannes Lions festival, with TBWA\Media Arts Lab in Los Angeles earning the top prize in the Press Lions…

June 19, 2013, 3:30 PM EDT

Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The…

June 19, 2013, 2:36 AM EDT

Ad of the Day: Apple At a crucial time of transition, has the company simply lost its voice?

Most of Apple's marketing shows you why its products are great, rather than simply telling you they are. Now and again, though, the company steps into manifesto territory. The products…

June 11, 2013, 12:41 PM EDT

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