Topic: TBWA\Media Arts Lab
Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…
Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours…
Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S.…
Anything you can do, I can do better—or at least as well. And I'll take up less room doing it. Apple released its second and third TV spots for the iPad…
I swear to you, I pulled up this new ad for the iPad mini on YouTube, and before I even managed to put in my earbuds, I said to myself,…
Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod…
As much as Apple pushes technology forward, it's often content in its advertising—once it settles on a successful formula—to stick with what's been working, with only minor variations. Look at…
If you've been watching the Olympics, chances are good that you've also been watching the new ads for Apple. The first spot debuted during Friday's Opening Ceremonies, and much like…
In yet another example of how far removed humanity has become from nature, a recent print ad for the Apple iPhone, and its notorious personal assistant Siri, misidentified poison ivy…
