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Topic: TBWA\Chiat\Day

Miller Lite Is TBWA\C\D's 3rd Win in the Past Week

Shop faces challenge of making light beer hot again

Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge…

Airbnb Hires a Global Media Agency

Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

Jimmy Dean Moves Beyond Breakfast in New Ads

Campaign from TBWA\C\D features lunch, dinner items

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a…

Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade

Rob Belushi co-stars in 'Sweat it to get it'

Gatorade must think its customer base is too big, as the brand's new ad campaign from TBWA\Chiat\Day shows people in a convenience store being denied the sports beverage unless they're…

Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model

Dan Kelleher and Jonathan Mackler are the new co-CCOs

New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role. Dan Kelleher, an executive creative director at Grey in New York,…

Bret Michaels Is the Newest Endurance Test for Nissan's Commercial Vans in Viral Clip

Glam rocker racks up 1.5 million views in a week

This fun clip of glam rocker and reality TV star Bret Michaels performing a high-octane take on the '80s ballad "Endless Love" as a paean to Nissan's commercial vans is…

Jamie Gallo Returns to Agency Fold After NBA

Becomes New York president of Wunderman

Jamie Gallo has reentered the agency world after two years with the NBA. Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now president…

Northwestern Mutual Picks a New Lead Agency

GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

Watch Brand Nixon Hires Creative and Media Shops

TBWA\Chiat\Day gets the creative assignment

Watchmaker Nixon, looking to raise its profile beyond core customers, is hiring its first agencies for creating and placing ads. The Playa del Rey, Calif., office of TBWA\Chiat\Day will handle the…

Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun

Not everything has to be epic

Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds…

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