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Topic: TBWA\Chiat\Day

Royal Caribbean Launches Global Creative Review Incumbent JWT will defend

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare,…

February 18, 2015, 6:19 PM EST

Travelers Hires a New Lead Creative Agency TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

February 3, 2015, 11:55 AM EST

7 YouTube Stars Help Tease Nissan's Return to the Super Bowl Dads have more fun in these clips

Nissan has turned to YouTube stars to build buzz around its first Super Bowl appearance in 18 years. Seven YouTube stars, including Roman Atwood, Action Movie Kid, Dude Perfect and Jabbawockeez,…

January 22, 2015, 11:50 AM EST

Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports Moments Each number is a legend

To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from TBWA\Chiat\Day,…

January 6, 2015, 2:27 PM EST

TBWA Installs a New Chief in New York Agency veteran Rob Schwartz replaces Robert Harwood-Matthews

Once again, the New York office of TBWA\Chiat\Day is getting a new chief. Rob Schwartz, a TBWA veteran and its global creative president, is taking the reins of the agency's New…

January 5, 2015, 1:06 PM EST

Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat Surprising fans in the Bronx

Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career,…

September 18, 2014, 8:03 AM EDT

Miller Lite Is TBWA\C\D's 3rd Win in the Past Week Shop faces challenge of making light beer hot again

Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge…

September 17, 2014, 5:50 PM EDT

Airbnb Hires a Global Media Agency Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

September 11, 2014, 6:00 AM EDT

Jimmy Dean Moves Beyond Breakfast in New Ads Campaign from TBWA\C\D features lunch, dinner items

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a…

September 8, 2014, 12:50 PM EDT

Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade Rob Belushi co-stars in 'Sweat it to get it'

Gatorade must think its customer base is too big, as the brand's new ad campaign from TBWA\Chiat\Day shows people in a convenience store being denied the sports beverage unless they're…

August 18, 2014, 12:37 PM EDT

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