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Topic: TBWA\Chiat\Day

Airbnb's CMO Wants to Redefine Experiential Marketing With the Company's New Offering

And how that will play out with agencies

Thursday, at its Airbnb Open event in Los Angeles, Airbnb CEO Brian Chesky revealed that the company is fundamentally changing. In adding experiences and much more to the platform, it…

Copywriter Behind Geico's 'Unskippable' Joins TBWA\Chiat\Day as Its Newest Creative Leader

Wade Alger named ecd

TBWA\Chiat\Day has poached a veteran copywriter and co-leader of The Martin Agency's Geico account to help grow its New York creative department. Wade Alger spent the past eight years with the…

Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film

WNBA star finds hard-won perspective through family

Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and Usain Bolt find their inspiration. Now, the sports drink is back to…

Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

Animated levity from Moonbot Studios

We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared,…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

Ad of the Day: Airbnb Pitches You a Fantasy Rental Home Right Out of The Jungle Book

Disney deal is one piece of striking and fun new ads

I'm nine thousand foot up, preparing to land on open ocean." That's the kick-off from an epic new ad series launching today from Airbnb's latest "Love this? Live there" campaign—the perfect…

Ad of the Day: Album of the Year Nominees Sing on Posters in Cool Grammys Promo

Great solution to not having access to the talent

Best lip-syncing ever? This fun, innovative spot from TBWA\Chiat\Day, touting the Feb. 15 Grammy Awards telecast on CBS, takes the practice in an unexpected direction.  The work features a catchy mashup of…

Ad of the Day: Nissan Gets Props for Praising Chevy, Ford and Dodge in Lovely Truck Ad

Risky move pays off

When it comes to automotive advertising, sometimes it pays to toss out the driver's manual, ignore the rules of the road and veer off in an unexpected direction. Take Nissan, which…

Ad of the Day: Netflix Shows You the Consequences of Being the Worst Kind of Rat

Better keep your mouth shut

You've seen this kind of torture scene before. A man sits bound to a chair, preparing to feel unimaginable pain after crossing a line with his tough-guy boss. He seems…

Ad of the Day: A Young Serena Williams Sees the Future in This Excellent Gatorade Spot

Legend in the making

A new commercial from TBWA\Chiat\Day for Gatorade features tennis star Serena Williams as a young girl, when a reporter asked her what player she'd most like to emulate as an…

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