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Topic: TBWA\Chiat\Day

Netflix Made a Gilmore Girls 'Binge Candle' That Smells Different as You Burn Through Each Episode

Smell-O-Vision is almost real!

You can binge watch or binge read. And now you can even binge smell! Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the Gilmore…

Pro Athletes School Gatorade Drinkers in the Brand's Most Humiliating Campaign Yet

J.J. Watt, Karl-Anthony Towns, Bryce Harper and a couple of catty anchors

Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who…

'Forget Me,' Says Abby Wambach in This Emotional Farewell Ad From Gatorade

Soccer icon looks to the next generation

Retiring U.S. soccer legend Abby Wambach wants to be forgotten. A new ad from Gatorade features the 35-year-old clearing out her locker and delivering a pointed farewell message about relinquishing the…

Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters

Yarn-bombing hits a new high

Here's a fun Christmas stunt from Miller Lite. Thanks to the brewer, a giant ugly-holiday-sweater billboard, handwoven out of actual yarn, now adorns a corner of New York's Times Square.  Agency TBWA\Chiat\Day…

Peyton and Eli Manning Punk College Kids With a Very Demanding Gatorade Vending Machine

Brand brings back 'Sweat it to get it'

Peyton Manning is back to shame more lazy people into earning their Gatorade with sweat, and this time he's brought his brother with him. In a new reality-style ad series from…

TBWA Ads for Gatorade and Nissan Are Among 6 Emmy Nominees for Best Commercial

W+K misses party for once

A year after TBWA\Media Arts Lab walked away with the 2014 Emmy Award for Best Commercial (for the Apple spot "Misunderstood"), TBWA\Chiat\Day has placed two spots among the 2015 nominees…

Miller Lite Hits the Bodega for Indie-Style Ads About Neighborhood Characters

And they all want the same thing

Silver Man—a dude in a top hat and glasses, every inch of him coated in silver paint—really shines in TBWA\Chiat\Day's new campaign for Miller Lite. But he's just one of many…

Brooklyn Film Festival's New Ads Couldn't Be More Scornful of Hollywood

TBWA animations keep it real

Will the Brooklyn Film Festival ever go Hollywood? Fuggedaboutit! Four short, simple animations by TBWA\Chiat\Day deliver the message that the New York borough and its festival of independent films, which runs…

Michael Jordan Waxes Poetic in Gatorade's New Paean to Sweat

It's not all created equal

Gatorade really does love sweat. Last year, the brand's hidden-camera ads with Peyton Manning and Cam Newton required customers at a convenience store to "sweat it to get it." If would-be…

You Loved Bobblehead Bret Michaels So Much That Nissan Gave Him His Own Ad Campaign

Just grin and nod yes

Bobblehead Bret Michaels sure drives a hard bargain. Must be the frozen stare and the defiant stance. You should probably take him along on your next car-buying venture. You want…

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