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Topic: TBWAChiatDay

Marketers Are Taking Out-of-Home to the Next Level With Digital Activations

Coca-Cola and Jimmy Dean among the brands seeing results

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts…

Why Do Big Agencies Struggle In Southern California?

Entrepreneurial shops in the area are thriving

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB…

Meet 4 Agency Execs With British and European Roots That Are Based in N.Y.

Is there a shortage of high-level U.S. talent?

‘If I can make it there, I’ll make it anywhere ...’ The timeless lyrics sung by the Chairman of the Board hold a particular relevance to the agency world. Helming the…

Copywriter Turned Author Looks Back on Russia’s Shift to Capitalism

Elliott Holt

Specs Who Elliott Holt Age 39 New gig Author, You Are One of Them (Penguin Press) Old gig Copywriter and strategic planner, Grey Group, TBWAChiatDay, Saatchi & Saatchi Your agency background informs a good deal of…

Adweek's Top 10 Commercials of the Week

Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

Boston Terriers Are the Latest Breed to Get the Star Treatment

Dog days of advertising

Every dog has its day—and today definitely belongs to the Boston terrier. After starring in a rash of ads back in the early aughts, the breed is back in a big…

A Guide to L.A.'s Biggest and Buzziest Shops

The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

Pepsi Re-Ups Protagonist, Keeps Getting Social

Experts weigh in on the brand's direction

In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the splash, though,…

First Mover: Robert Harwood-Matthews

When he's not learning American football, TBWA's new man in N.Y. is building up the flagship office

Specs Age 42 New gig President, TBWAChiatDay, New York Old gig Group president, TBWA U.K. As soon as you arrived at TBWAChiatDay N.Y., one of the agency’s largest clients, Vonage, went into review. What’s…

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