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Topic: TBWAChiatDay

TBWA\Chiat\Day Names New Executive Leadership Team in Los Angeles

Agency promotes chairman, creative and strategic chiefs

The Los Angeles office of TBWA\Chiat\Day announced a series of promotions today, naming three new leaders in its creative and strategy departments. Chief creative officer Stephen Butler has been promoted to…

Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade's New Olympics Spot

TBWA\Chiat\Day L.A. aims to inspire

Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George…

Hosts Recommend How to Live in Tokyo, Paris or L.A. in Airbnb's New Destination Marketing Spots

Campaign targets families

Today, Airbnb is rolling out its first destination marketing with spots focused on Tokyo, Paris and Los Angeles. Within the next iteration of its "Live There" campaign, from TBWA\Chiat\Day, the…

Put Away the Selfie Stick and Live Like a Local, Urges Airbnb's New Campaign

'Don't go there. Live there.'

Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf. According to…

SAV Studios' Founder Thinks Brands Should Have Content Studios of Record

Shop's clients include Pepsi, Vizio and Neutrogena

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio Where Los Angeles and New York James Shani,…

TBWA\Chiat\Day New York CEO on the Future of Super Bowl Advertising

Rob Schwartz says agencies will have to do more with less

Specs Current gig CEO of TBWA\Chiat\Day New York Previous gig Global creative president, TBWA Worldwide Twitter @Schwartzie14 Age 50 Adweek: Will the Super Bowl always be advertising's crown jewel? Rob Schwartz: This is the last stand…

5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50

Agency leaders share their Big Game bets

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans have grown more cynical about…

Does Unlimited Vacation Time Sound Like a Dream? It’s Becoming Reality at Some Ad Agencies

Motivational tool blends life and work

Project: WorldWide staffers received a late holiday gift this year when they returned to work and were given unlimited paid vacation time. The independent employee-owned network of 12 agencies is…

Canadian Sporting-Goods Retailer Taps TBWA\Chiat\Day

Shop's first work for Sport Chek will focus on basketball

Sport Chek, one of Canada's largest retailer of athletic clothing and equipment, has selected TBWA\Chiat\Day as its lead creative and strategic partner following a review. The assignment was previously handled by…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

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