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Topic: Tbwa

McDonald's Figures It Needs Only the Product, Not the Branding, in Striking New Ads

TBWA's bold close-ups

All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed…

Laurie Coots Leaves TBWA, Her Shop for 29 Years

To-do list includes consulting, editing but not an agency job

Laurie Coots, the tireless TBWA veteran that epitomized the phrase, "Chiat/Day and Night," is leaving the agency world after 29 years at TBWA and the old Chiat/Day. Coots has a lot…

McDonald's Ads Are as Mouth-Watering as McDonald's Food in New French Campaign

TBWA looks at iconic menu items

TBWA\Paris places ads within ads in this new McDonald's campaign, with print and billboard elements playing key roles in a series of understated TV commercials. Branding cues such as the McDonald's…

A Closer Look at Potential Conflicts at Publicis Omnicom

Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

Net Income Grows Modestly at Omnicom

Gains in Q2, first half come amid low single-digit revenue growth

Omnicom Group achieved modest profits in the second quarter and first half of this year amid low single-digit revenue growth. For the quarter, net income and revenue grew 2 percent to…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

George Lois and Lee Clow on the Simple, Complicated Future of Advertising

Chasing the idea in a new world

CANNES, France—Through talent or brute force, the artist will win. That was the message from George Lois and Lee Clow here Friday morning, as the advertising legends told war stories from…

Omnicom's Net Income Flattens in Q1

Quarterly revenue grows just 3 percent

Revenue grew modestly and net income was flattish for Omnicom Group in the first quarter of the year in yet another sign that the ad marketplace remains difficult. Omnicom posted net…

Agency Sends Briefs Back to Clients as Elaborate Paper Sculptures

TBWA office shows off design chops

When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative…

What Advertising Do You Admire and Why?

Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

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