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TBWA Finds New Suit to Lead N.Y. CEO's choice is an insider from London

TBWA CEO Tom Carroll looked within to find a new suit to lead the agency’s New York office. Robert Harwood-Matthews, group president of TBWA U.K. for the past three years, next…

August 23, 2012, 1:57 PM EDT

Fast Chat: Arnold's Andrew Benett on LePlae Hire Agency growth triggers new global role

Robert LePlae, a former regional leader at McCann Erickson and TBWA, is joining Arnold in the new position of global president, starting Sept. 15. The 51-year-old LePlae will be based…

August 6, 2012, 3:48 PM EDT

Ad of the Day: GlaxoSmithKline TBWA crafts a heart-pounding Olympic tribute to drug-free adrenaline

It's rare to to see a drug ad that isn't, at best, bore-you-to-tears dull. But GlaxoSmithKline launched a new spot this week that's actually worth watching. Created by TBWA in London…

July 17, 2012, 10:24 AM EDT

Ad of the Day: Heineken TBWA picks up where W+K left off with the brand's latest stylish 90-second spot

Heineken had two fairly major hits in 2011 as part of its then-new "Open Your World" global ad campaign. "The Entrance" and "The Date," two 90-second spots from Wieden +…

July 6, 2012, 11:01 AM EDT

34 Apple Commercials Starring Celebrities Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…

April 23, 2012, 1:05 PM EDT

Ad of the Day: iPad Apple praises the device's new screen, but is that enough to get people excited?

It's been less than 24 hours since tech nerds around the world waited with bated breath as "the new iPad"—not the iPad 3 or the iPad HD, they quickly discovered—was…

March 8, 2012, 12:01 PM EST

Apple's iPhone TV Ads: The Complete Campaign All 89 TBWA spots so far, beginning with the first teaser

Apple's "Get a Mac" campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was…

February 23, 2012, 11:40 AM EST

TBWA's Clow on Steve Jobs: 'He's Right Again' Apple co-founder is first client in One Club Hall of Fame

Steve Jobs may have never created an ad, but marketing was never far from his mind. Just ask TBWA’s Lee Clow, whom Jobs called on weekends and in the middle…

January 18, 2012, 3:55 PM EST

Absolut Bus-Shelter Ad: One Piece of Paper, No Paints or Inks Artist Simon Schubert plays with light and shadow

German artist Simon Schubert creates evocative, finely detailed images by folding paper to catch the intricate interplay of light and shadow. Sometimes, I fold paper into little triangular footballs and…

December 21, 2011, 8:34 AM EST

Siri Is Santa's Helper in Christmas iPhone Ad He gets directions and more in latest Apple spot

The season's two biggest stars, Siri and Santa Claus, team up in this amusing new Christmas commercial for the iPhone from TBWA\Media Arts Lab. It seems St. Nick has gone…

December 19, 2011, 9:27 AM EST