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Topic: Tbwa

Datsun's Revival Won't Be a Nostaglia Play Brand is foreign to the countries it's entering next

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and…

March 11, 2013, 10:11 AM EDT

A Changing of the Guard on Absolut Sid Lee supplants TBWA as global creative lead

Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a…

December 7, 2012, 10:49 AM EST

Top 10 Commercials of the Week: Oct. 12-19 Brad Pitt, bouncing iPods, and finally, the truth about periods

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me"…

October 19, 2012, 10:48 AM EDT

7 Basic Types of Stories: Which One Is Your Brand Telling? Creatives explore humans' archetypal plots

You think you're being all clever and original with your brand storytelling. In fact, you're not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of…

October 3, 2012, 4:09 PM EDT

Ad of the Day: Apple After a ton of Siri spots, the marketer returns to simple product demos for the iPhone 5

As much as Apple pushes technology forward, it's often content in its advertising—once it settles on a successful formula—to stick with what's been working, with only minor variations. Look at…

September 24, 2012, 11:10 AM EDT

Before Visa Shift, BBDO Pitched In on Olympics Work Global creative was at TBWA

Visa is moving its global creative business back to BBDO after its digital agency helped craft its Olympics work this year. The Omnicom agency lost lead worldwide status on the…

September 20, 2012, 12:53 PM EDT

Ad of the Day: Tourism New Zealand A grand new spot fully embraces 'Lord of the Rings' under the theme '100% Middle-earth'

New Zealand, also known as "the Canada of Australia," is famous for a few specific things: sheep, Sauvignon Blanc and as of the last decade, The Lord of the Rings.…

August 30, 2012, 1:08 PM EDT

TBWA Finds New Suit to Lead N.Y. CEO's choice is an insider from London

TBWA CEO Tom Carroll looked within to find a new suit to lead the agency’s New York office. Robert Harwood-Matthews, group president of TBWA U.K. for the past three years, next…

August 23, 2012, 1:57 PM EDT

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