Advertisement

Topic: Tbwa

JWT New York Finds a Creative Chief at a Digital Shop

Adam Kerj was CCO at 360i

In his first big hire as JWT's worldwide creative chief, Matt Eastwood has tapped a creative director from a top digital shop to lead JWT's creative department in New York. Adam…

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

Four Seasons Launches Global Review

Hotelier spends about $40 million in media annually

The Four Seasons Hotels and Resorts is reviewing the global creative assignment that TBWA has handled for the past two years, sources said. The Toronto-based luxury hotel chain spends an estimated…

McKinney New York Fills Managing Director Role

George Nguyen joins from TBWA\Toronto

The New York office of McKinney has found its new managing director in Toronto. George Nguyen was md and chief strategy officer at TBWA\Toronto. At McKinney, he fills a vacancy left…

7 Agencies Chase Infiniti's Global Account

Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

Whybin\TBWA Cashes In With Outdoor Grand Prix for Fabulous GAYTMs

DDB, Grey take gold for the U.S.

CANNES, France—A colorful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest here tonight. The campaign, done for ANZ Bank's…

McDonald's Elevates Ads to Pop Culture Icons

How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins

Another outdoor ad that actually helps the outdoors

Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard made of vetiver, a…

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic

Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

Advertisement