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Topic: Tbwa

Absolut Bus-Shelter Ad: One Piece of Paper, No Paints or Inks Artist Simon Schubert plays with light and shadow

German artist Simon Schubert creates evocative, finely detailed images by folding paper to catch the intricate interplay of light and shadow. Sometimes, I fold paper into little triangular footballs and…

December 21, 2011, 8:34 AM EST

Siri Is Santa's Helper in Christmas iPhone Ad He gets directions and more in latest Apple spot

The season's two biggest stars, Siri and Santa Claus, team up in this amusing new Christmas commercial for the iPhone from TBWA\Media Arts Lab. It seems St. Nick has gone…

December 19, 2011, 9:27 AM EST

Challenging Year Ahead for Ad Industry 2012 might not be the worst year agencies and marketers have seen recently—but it definitely won't be the best

Media agencies have shrunk their ad spending forecasts, Publicis Groupe is clamping down on hiring and salaries, and MDC Partners CEO Miles Nadal is seeing a deceleration in marketer spending.…

December 14, 2011, 12:02 AM EST

Philips Taps Ogilvy for Its Global Creative Account Decision ends incumbent DDB's long tenure

Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand. The creative selection comes a month after Philips completed…

December 13, 2011, 12:02 PM EST

Ad of the Day: iTunes Apple revisits its digital Beatles catalog with a journey through the band's cover art

It was huge news in November 2010 when Apple finally struck an agreement to bring the Beatles to iTunes. "It has been a long and winding road to get here.…

December 12, 2011, 12:35 PM EST

Ad of the Day: Apple iPod Touch TBWA reminds parents that the iPhone, and its pricey data plan, isn't the only option for their teens

Hey, parents. Kids clamoring for an iPhone this holiday season? Meet them halfway with an iPod Touch. So suggests this new Apple ad from TBWA\Media Arts Lab. Titled "Share the Fun,"…

November 29, 2011, 12:31 PM EST

All You Need Is Love, Says Latest iPad 2 Spot Apple's sixth ad in the series

Here's the latest commercial for Apple's iPad 2 from TBWA\Media Arts Lab, and the first since Steve Jobs died in October. It continues the campaign's big-picture positioning of the device—i.e.,…

November 22, 2011, 11:43 AM EST

Siri and iCloud? Bah, the Camera Is King New Apple ad targets the No. 1 smartphone activity

Millions of people were willing to buy the iPhone 4S based on little more than a feature list and a release date, but there are still many millions more for…

October 31, 2011, 8:01 AM EDT

Siri Stars in First Apple TV Commercial of Post-Jobs Era 'Say hello to the most amazing iPhone yet'

Here it is—TBWA\Media Arts Lab's first new TV commercial for Apple since Steve Jobs died on Oct. 5. As expected, it's for the iPhone 4S, and it focuses on the…

October 21, 2011, 8:53 AM EDT

Philips Weighs 4 Shops for Global Creative Account Annual media spending estimated at $500 million

Four contenders are preparing for final pitches on the creative side of Philips' global advertising review. Client executives have briefed the shops—Ogilvy & Mather; TBWA; Leo Burnett; and the incumbent, DDB—and…

October 19, 2011, 4:41 PM EDT

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