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Topic: Tbwa

Nissan Rogue Comes in Handy When You're Battling a Marauding Band of Evil Snowmen Cold-blooded killers

Next time you're caught driving in a winter storm, Nissan Canada wants you to be grateful you're only dealing with the natural elements and not a supernatural mob of malicious…

January 17, 2014, 2:07 PM EST

Infiniti Launches Global Creative Review Incumbent TBWA is defending

Nissan is reviewing global creative responsibilities for its luxury Infiniti brand, an Infiniti representative has confirmed. Worldwide media spending on the brand was not immediately available. In the U.S. alone last…

December 6, 2013, 5:57 PM EST

Kayak.com Chooses TBWA for Europe Annual media spending is estimated at $25 million

Kayak.com has hired TBWA as the travel search engine's first lead creative agency for the European market. The Omnicom Group shop will run the business out of its office in Amsterdam.…

November 20, 2013, 7:00 AM EST

Family Photos: The Advertising and Media Edition Some of the industry's boldface names along with their progeny

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here,…

November 10, 2013, 8:24 PM EST

Omnicom Hatches Dedicated Unit for Nissan Nissan United will be led by TBWA's Jon Castle

Key Omnicom Group client Nissan is getting its own dedicated unit. The new group, Nissan United, will comprise staffers from Omnicom agencies that already work for the automaker, including TBWA (creative),…

October 3, 2013, 10:00 AM EDT

Cole & Weber United Adds a New Partner Elizabeth Rowny is a former account chief at TBWA

Cole & Weber United has hired a new fourth partner. Elizabeth Rowny will assume the role of managing director, overseeing client services. She joins the WPP Group shop after four years…

September 19, 2013, 3:48 PM EDT

TBWA Wins BNY Mellon's Global Account Business shifts from sister shop Doremus

BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than…

September 12, 2013, 9:00 AM EDT

McDonald's Figures It Needs Only the Product, Not the Branding, in Striking New Ads TBWA's bold close-ups

All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed…

August 2, 2013, 10:32 AM EDT

Laurie Coots Leaves TBWA, Her Shop for 29 Years To-do list includes consulting, editing but not an agency job

Laurie Coots, the tireless TBWA veteran that epitomized the phrase, "Chiat/Day and Night," is leaving the agency world after 29 years at TBWA and the old Chiat/Day. Coots has a lot…

July 31, 2013, 11:19 PM EDT

McDonald's Ads Are as Mouth-Watering as McDonald's Food in New French Campaign TBWA looks at iconic menu items

TBWA\Paris places ads within ads in this new McDonald's campaign, with print and billboard elements playing key roles in a series of understated TV commercials. Branding cues such as the McDonald's…

July 31, 2013, 11:11 AM EDT

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