Advertisement

Topic: Tbwa

Ad of the Day: Airbnb Created a Beautifully Intricate Tour of the World in Miniature Lovely visuals, lovingly crafted

In an age of boundless CGI, the best creatives are increasingly asking themselves one question: How can we bring this to life in the real world?  Hand-crafted effects (with some help…

December 1, 2014, 5:12 PM EST

Landor Finds a North American Leader at TBWA Stuart Sproule led TBWA's Digital Arts Network

Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to CEO…

November 11, 2014, 12:10 PM EST

There Are 4 Big Winners in Kraft's Agency Consolidation Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

November 7, 2014, 4:36 PM EST

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency Automaker spends $450 million in media annually

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.  Crispin, a unit of…

October 25, 2014, 9:02 AM EDT

Updated: Is Yet Another Global Creative Shop About to Name a New CEO? 5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

October 12, 2014, 11:16 PM EDT

JWT New York Finds a Creative Chief at a Digital Shop Adam Kerj was CCO at 360i

In his first big hire as JWT's worldwide creative chief, Matt Eastwood has tapped a creative director from a top digital shop to lead JWT's creative department in New York. Adam…

October 8, 2014, 3:27 PM EDT

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

October 2, 2014, 4:53 PM EDT

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

September 18, 2014, 6:16 AM EDT

Four Seasons Launches Global Review Hotelier spends about $40 million in media annually

The Four Seasons Hotels and Resorts is reviewing the global creative assignment that TBWA has handled for the past two years, sources said. The Toronto-based luxury hotel chain spends an estimated…

August 11, 2014, 12:24 PM EDT

McKinney New York Fills Managing Director Role George Nguyen joins from TBWA\Toronto

The New York office of McKinney has found its new managing director in Toronto. George Nguyen was md and chief strategy officer at TBWA\Toronto. At McKinney, he fills a vacancy left…

July 21, 2014, 12:09 PM EDT

Advertisement