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Topic: Tbwa

Persil Is Bringing Its 'Stain-Fighting Superhero' Back to the Super Bowl

TBWA will handle creative

Laundry detergent brand Persil ProClean announced plans to return to the Super Bowl this year after making its Big Game debut last year. TBWA will handle creative. Persil had just launched…

Anti-Violence Ads Pop Up in Specific Helsinki Neighborhoods Within Hours of 911 Calls There

Hyperlocal, reactive posters from TBWA

If domestic violence seems like an abstract phenomenon, this TBWA campaign from Finland will remind people that it's happening right on their doorstep. TBWA launched an outdoor campaign for the Helsinki…

Cate Blanchett Narrates This Lovely Ad About the Different Ways People Celebrate Christmas

TBWA Sydney for David Jones

Everyone celebrates Christmas a little differently. Some people like to throw ugly sweater parties; others like to blow past the season without giving it a second thought. A new campaign…

These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

L.A.'s the perfect place to do it

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own…

Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games

Experimenting to get consumers' attention

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising. But some marketers, including Under Armour,…

This Company Is Creating Branded Highlight Videos for Canada's Olympic Coverage

Sport Chek's spots air during CBC broadcasts

Canadian sports retailer Sport Chek has constructed a war room for its Olympics coverage, using real-time footage of the games to create supercuts highlighting Canadian Olympians for 90-second spots. The resulting…

TBWA\Chiat\Day Names New Executive Leadership Team in Los Angeles

Agency promotes chairman, creative and strategic chiefs

The Los Angeles office of TBWA\Chiat\Day announced a series of promotions today, naming three new leaders in its creative and strategy departments. Chief creative officer Stephen Butler has been promoted to…

TBWA\Chiat\Day Hires Old Navy's Top Marketer to Lead Its Los Angeles Division

Erin Riley returns to the agency world

Today, TBWA\Chiat\Day announced it has hired Erin Riley to serve as president of its Los Angeles office. Riley joins the Omnicom network after serving as vp of marketing and brand engagement…

McDonald's Turns Placemats Into Little Music Production Stations Connected to Your Phone

TBWA introduces McTrax

Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a…

Ad of the Day: TBWA Helps to Train Medical Students … Using Origami, Sushi and Insects

Agency dreams up 'Surgeon Tryouts' in Japan

In Japan, TBWA isn't just making ads. It's coming up with new—and quite peculiar—ways to identify medical students who have the dexterity to make brilliant surgeons. Kurashiki Central Hospital, a large…

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