Tbwa | Adweek Tbwa | Adweek
Advertisement

Topic: Tbwa

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

Whybin\TBWA Cashes In With Outdoor Grand Prix for Fabulous GAYTMs DDB, Grey take gold for the U.S.

CANNES, France—A colorful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest here tonight. The campaign, done for ANZ Bank's…

June 17, 2014, 3:30 PM EDT

McDonald's Elevates Ads to Pop Culture Icons How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

June 8, 2014, 8:16 PM EDT

Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins Another outdoor ad that actually helps the outdoors

Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard made of vetiver, a…

June 4, 2014, 9:51 AM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

Ad of the Day: Messi Isn't Sleeping Well as Adidas Counts Down to the World Cup Pressure brings uneasy dreams for the Argentine star

The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel…

May 27, 2014, 12:13 PM EDT

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

May 22, 2014, 9:46 AM EDT

Radio Station Runs Newspaper Obituaries for Beethoven in Bid to Keep Classical Music Alive Composer dies all over again in TBWA ads

Beethoven died 187 years ago next month. So, why were apparently new obituaries for the composer only recently published? TBWA\Guate counted on that clever bit of shock value as part of…

April 29, 2014, 9:36 AM EDT

Colleen DeCourcy Makes Partner at Wieden + Kennedy A quick rise after just 15 months at the agency

After just 15 months, Wieden + Kennedy's Colleen DeCourcy has earned her "horns." DeCourcy, the global co-executive creative director at the agency, is now also a partner, joining a select group…

April 23, 2014, 10:43 AM EDT

Carisa Bianchi Leaves TBWA After 24 Years Agency veteran's exit follows Laurie Coots' last year

Another veteran of TBWA is exiting the agency. Carisa Bianchi, who has worked at the shop for 24 years, most recently as president of its largest office in Playa del Rey,…

April 10, 2014, 5:25 PM EDT

Advertisement