Topic: Tbwa
In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…
It's been less than 24 hours since tech nerds around the world waited with bated breath as "the new iPad"—not the iPad 3 or the iPad HD, they quickly discovered—was…
Apple's "Get a Mac" campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was…
Steve Jobs may have never created an ad, but marketing was never far from his mind. Just ask TBWA’s Lee Clow, whom Jobs called on weekends and in the middle…
German artist Simon Schubert creates evocative, finely detailed images by folding paper to catch the intricate interplay of light and shadow. Sometimes, I fold paper into little triangular footballs and…
The season's two biggest stars, Siri and Santa Claus, team up in this amusing new Christmas commercial for the iPhone from TBWA\Media Arts Lab. It seems St. Nick has gone…
Media agencies have shrunk their ad spending forecasts, Publicis Groupe is clamping down on hiring and salaries, and MDC Partners CEO Miles Nadal is seeing a deceleration in marketer spending.…
Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand. The creative selection comes a month after Philips completed…
It was huge news in November 2010 when Apple finally struck an agreement to bring the Beatles to iTunes. "It has been a long and winding road to get here.…
Hey, parents. Kids clamoring for an iPhone this holiday season? Meet them halfway with an iPod Touch. So suggests this new Apple ad from TBWA\Media Arts Lab. Titled "Share the Fun,"…
