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Topic: Tbs

Adult Swim Is Touring U.S. Colleges With an Inflatable Fun House

Comic Con gimmick goes national

Yes, you read that correctly: Adult Swim is making the rounds with a gigantic black-and-pink blow-up castle filled with (sponsored) attractions like a KFC-branded rotating mirror-tunnel, an Ice Breakers cage…

Turner and Starcom in Product Placement Partnership

Yearlong deal will cover marketing and research

In a first of its kind deal, Starcom and Turner will partner for an unspecified number of brand integrations on TBS, TNT, truTV and Adult Swim for a full year.…

Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

FXX Is Bulking Up Its Subscribers

Ratings are also climbing steadily for the network

It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept. 3, and in that…

Modern Family's Debut on USA Rated Lower Than Big Bang's on TBS in 2011

USA's 947,000 total viewers vs. TBS' 1.5 million

Updated: Mea culpa. Folks point out an error in the figures I was using—Big Bang did indeed start off strong and get stronger. This is still, of course, a longer…

Disney, Time Warner Confident About NBA Prospects

CEOs predict renewals for ESPN, TNT

While rival networks may be licking their chops in anticipation of trying to wrest away the media rights to the NBA, both legacy partners said they are confident that they’ll…

David Levy Named President of Turner Broadcasting System

Exec will retain oversight of sports, sales

Turner Sports boss and advertising/affiliate sales president David Levy on Monday was promoted to the role of president of the entire Turner Broadcasting System, Inc. operation. In his new role, Levy…

Phil Kent to Step Down as Turner CEO

John Martin to take the reins on Jan. 1

After a decade of running the ship at the country’s largest cable programming conglomerate, Phil Kent is stepping down as CEO of Turner Broadcasting System Inc. Kent will stay on until…

American Dad Moves to TBS in 2014

Seth MacFarlane comedy to leave Fox after 10 seasons

Seth MacFarlane’s dominance over Fox’s “Animation Domination” lineup is on the wane. Just months after the network elected to cancel The Cleveland Show after four seasons, TBS announced that it…

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