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Topic: Taylor Swift

Which Music Artists Transcend the Gender and Age Divides Who ranks high no matter the demo

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top…

April 8, 2014, 11:30 PM EDT

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out Mead Johnson and others test pop music in their direct-marketing blasts

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages. Nutritional supplement maker…

October 10, 2013, 1:43 PM EDT

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

September 30, 2013, 9:49 PM EDT

Diet Coke's Taylor Swift Can Is Sleek and Skinny, and You Could Be Too Limited-edition thinness

Hi, tween girls who may have body-image issues and also like listening to Taylor Swift. Diet Coke is launching a new, limited-edition "Sleek Can." It's thinner and more glamorous than…

September 26, 2013, 12:05 PM EDT

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

August 20, 2013, 8:00 AM EDT

Ad of the Day: Diet Coke Taylor Swift fuels the creative process in her first spot for the brand, via Droga5

Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes."…

April 11, 2013, 3:38 PM EDT

The Co-founder of Bonnaroo Discusses His Best Program of 2012 Helping marketers tap entertainment

Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought…

March 18, 2013, 10:11 PM EDT

Taylor Swift and Diet Coke Are Getting Packaged Together Follows in footsteps of Pepsi's big deal with Beyoncé

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…

January 25, 2013, 3:31 PM EST

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