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Topic: Taylor Swift

Why Ads Go Viral, and What Made Apple's 'Taylor vs. Treadmill' the Perfect Viral Spot

Unruly breaks down the science of sharing

  brightcove.createExperiences(); There's a lot of mystery around what makes a video go viral and the factors that can catapult content…

Taylor Swift Is Back, and One Hell of a Lip Syncer, in Her Latest Ad for Apple Music

And guess what? She likes Jimmy Eat World too!

In its ongoing efforts to become Taylor Swift's personal Goop, Apple Music just released a day-in-her-life ad that provides an intimate peek into how Swift gets ready to go out. The…

Drake’s iTunes Sales Shot Up 431 Percent After Taylor Swift's Memorable Apple Music Ad

Idea for campaign started last year

Taylor Swift's epic treadmill fall in Apple Music's new ad was no April Fools' joke—it actually had been in the works for months. On Friday, the singer posted the funny spot, which…

Taylor Swift Falls for Instagram's 60-Second Ad Format in Amusing Apple Music Spot

The Drake-induced faceplant already has millions of views

In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to…

With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

In a streaming era, records represent a 'premium experience'

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or,…

These Brands and Artists Won the Grammys on Social Media

People Magazine, Hyundai, Gucci are tops

While Kendrick Lamar and Taylor Swift were the big winners at the 58th Annual Grammy Awards last night, the two mega-stars were not the most popular on social media, at…

Allison Williams Stars in Whimsical Keds Ad Touting Female Empowerment

Ciara and Tori Kelly are also featured in new campaign

Keds is doubling down on its commitment to empowering women with a new campaign starring Allison Williams, Ciara and Tori Kelly. When Keds launched in 1916, it gave women of the…

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

How Celebrities With the Best Instagram Engagement Are Helping Brands

A look at the top 5 stars to partner with

While Instagram is becoming a bigger advertising platform, marketers can still sign content deals with celebrities to work around paying the app for promos. So Zefr dug through celebrities' Instagram engagement data…

This Week's Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

Plus, a connected Barbie that’s a bit controversial

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

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