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Topic: Taylor Swift

Ad of the Day: Diet Coke Taylor Swift fuels the creative process in her first spot for the brand, via Droga5

Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes."…

April 11, 2013, 3:38 PM EDT

The Co-founder of Bonnaroo Discusses His Best Program of 2012 Helping marketers tap entertainment

Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought…

March 18, 2013, 10:11 PM EDT

Taylor Swift and Diet Coke Are Getting Packaged Together Follows in footsteps of Pepsi's big deal with Beyoncé

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…

January 25, 2013, 3:31 PM EST

Pump Up the Volume Clear Channel's iHeartRadio makes its play for the big stage

Clear Channel’s streaming service iHeartRadio is turning up the volume in an aggressive bid to take on red-hot Spotify and Pandora. Over the past six months, Clear Channel’s digital service has…

November 27, 2012, 4:09 AM EST

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

Southern Comfort Dixie chic is giving regional titles like Southern Living a lift

Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend…

October 16, 2012, 7:07 AM EDT

Taylor Swift's CoverGirl Ad Is Pulled Over Bogus Eyelashes Photoshop strikes again

Of all the blatant and unnecessary Photoshops in fashion photography, the hammer came down on Taylor Swift's eyelashes? Really? Yes, really, according to the National Advertising Division of the Council…

December 23, 2011, 9:29 AM EST

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