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Topic: Taylor Swift

Selena Gomez Takes a Page Out of Taylor Swift's Instagram Songbook Lip-sync of other stars' tunes are becoming social video gold

Last week, Taylor Swift was the No. 1 celebrity on the Adweek/Shareablee Instagram branded video charts after she posted a clip of herself driving in a car while lip-syncing to…

November 19, 2014, 1:41 PM EST

Check Out Paper's Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover Along with 9 other big marketing stats from the week

Here are this week's 10 most compelling data points from the digital marketing space, including one whopper stat that reveals what a success #BreakTheInternet was for Paper Magazine as well…

November 14, 2014, 11:21 AM EST

Taylor Swift Channels Kendrick Lamar and Instagram Goes Crazy The red-hot singer's brand sizzles via social too

In between barbs with Spotify, Taylor Swift is having a pretty good time lately, namely selling millions of digital and physical copies of her new "1989" album. And her big…

November 12, 2014, 3:10 PM EST

Spotify May Be Responsible for Nearly 7% of All Global Music Sales And other things we gleaned from the Taylor Swift dust-up

Irked by pop star Taylor Swift's much-hyped departure from Spotify, the music platform's CEO Daniel Ek took to a blog today to claim that his tech player has doled out…

November 11, 2014, 12:36 PM EST

Ad of the Day: Every Time Taylor Swift Takes a Sip of Diet Coke, Kittens Magically Appear The ultimate cat lady

Just when you thought Taylor Swift couldn't get any more respect from millennials, here she is proving again that she lives in a reality only believable in a Disney movie. Swifties…

October 16, 2014, 11:27 AM EDT

Are Consumers Finally Fed Up With Celebrity Scents? Bieber and Swift sales stink in latest Elizabeth Arden report

The fourth-quarter sales announced by Elizabeth Arden earlier this month weren’t just alarming to analysts. They point to something that some people in the fragrance business have long suspected: Celebrity…

August 26, 2014, 2:32 PM EDT

Which Music Artists Transcend the Gender and Age Divides Who ranks high no matter the demo

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top…

April 8, 2014, 11:30 PM EDT

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out Mead Johnson and others test pop music in their direct-marketing blasts

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages. Nutritional supplement maker…

October 10, 2013, 1:43 PM EDT

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

September 30, 2013, 9:49 PM EDT

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