Advertisement

Topic: Taxi

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

Here's Who Gets What in Kraft's Agency Consolidation

Big windfall for Burnett, which adds 7 brands

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5. For example, Jell-O, a brand handled by one of the remaining…

This Agency Pulled Off the Vending Machine Stunt to End All Vending Machine Stunts

If you've begun to hate this trend, you'll love this one

Tricked-out vending machines have become the vehicle of choice for brands to push all sorts of zany promotions or social media stunts. We're almost to the point where if you…

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

Tim Hortons Surprised This Calgary Street by Taking Over a Residential Home Overnight

Redefining neighborly

Usually when you wake up and something weird has happened at a neighbor's house, you call the police and get the kids in the basement. But not Tuesday morning on…

Uber Hires Former Obama Adviser David Plouffe to Fight 'Big Taxi'

Things just got political

Uber, a mobile app that gives consumers an alternative to taxis, has hired President Barack Obama's former senior adviser David Plouffe to help the company wage political and legal battles…

It's Uber Vs. Lyft in the Battle of New Carpool Apps

Is the market big enough for two similar players?

Need a ride? Car service tech startups Lyft and Uber are launching eerily similar rideshare programs. Lyft Line will match riders who use its app and are traveling in the same…

Taxi Lands Maxwell House After Wieden + Kennedy

W+K had handled the brand for less than a year

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York.  "We looked at our roster and Taxi's body of work, including success with our coffee…

Genius or Process? How Top Creative Directors Come Up With Great Ideas

Strategies for making magic

It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments…

Dave Clemans Is Executive Creative Director at Omnicom's Colangelo

Formerly with Taxi N.Y.

Dave Clemans, most recently executive creative director and managing partner at Taxi New York, has been named ecd at Colangelo. The position is new at the Omnicom shop, which has…

Advertisement