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Topic: Taxi

WPP Buys Canada's John St. Toronto-based shop employs 100

WPP Group has acquired Canadian agency John St. for an undisclosed sum. The Toronto-based boutique had unaudited revenue of about $13.6 million at the end of 2012, according to WPP. The…

March 4, 2013, 12:59 PM EST

Taxi N.Y. Finds a New President Fills vacancy left by September exit of Barnhill

The New York office of Taxi has filled its president's post. Assuming the role is David Jenkins, who most recently was chief integration officer at Kirshenbaum Bond Senecal + Partners in…

January 7, 2013, 11:23 AM EST

Jim Henson Co.'s Schube: Romney 'Looks Stupid' Backlash to candidate's Big Bird remark continues

Don’t mess with Big Bird. As if the Twittersphere backlash to Mitt Romney’s presidential debate promise to cut federal funding to PBS—and by extension, Sesame Street—were not enough, Peter Schube, president…

October 4, 2012, 1:08 PM EDT

Roberts Installs New CEO at Saatchi N.Y. Taxi's Barnhill replaces Baglivo next month

The New York office of Saatchi & Saatchi is getting a new CEO. Durk Barnhill, president of Taxi, New York, replaces Mary Baglivo, who has held the role since October 2004.…

August 3, 2012, 11:06 AM EDT

Enjoy the Beach, Kids, Don't Mind the Sandcastle of Death Drowning PSA isn't all fun and games

Ad agency Taxi crafted this unsettling—OK, nightmarish—sand sculpture on Kitsilano Beach in Vancouver to remind people about the dangers of water. "The beach isn't all fun and games," said the…

July 25, 2012, 4:52 PM EDT

Movie Crowdsources Set of 87 Posters Through Instagram Experimental marketing for an experimental film

Behold the world's first crowdsourced movie-poster campaign created through Instagram! It's the pinnacle of creative achievement! Sigh … humankind's obsession with the ubiquitous photo app continues, this time in Canada,…

July 25, 2012, 10:07 AM EDT

Taxi Auctions Off Its 2008 Mini Coupe After Losing Account Agency takes high road, with proceeds going to charity

After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember…

July 11, 2012, 9:41 AM EDT

Ad of the Day: Applegate Farms Disturbing man cows make the case for drug-free meat

Moms—if you're worried the cow that you'll serve this summer might be a junkie, Applegate Farms is the beef for you. So says the purveyor of organic and natural packaged foods…

June 26, 2012, 2:59 PM EDT

Ad of the Day: MiO Taxi takes a walk on the wild side for Kraft's liquid water enhancer

The makeover of wild animals into twentysomething "Millanimals" in Taxi's first ad for Kraft's MiO Energy water flavoring is a bit off-putting at first. That's probably because the animated cheetah,…

February 27, 2012, 11:47 AM EST

Taxi Embraces Sweden in Gevalia Campaign Brand's first retail push introduces 'Johan'

Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with…

February 17, 2012, 6:47 PM EST

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