Advertisement

Topic: Taxes

TurboTax Is Returning to the Super Bowl With More Comedy From Wieden + Kennedy

William H. Macy steps in for John C. Reilly

TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most…

Tax Fears Remain a Fertile Ground for Marketers

Some trusty brand is always selling a machine to crunch our numbers

Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion,…

Tax Software Brands Are Battling Hard for Market Share

Will brick-and-mortar chains survive?

While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the…

Be Careful What You Tweet, Pin or Check Into—Someone's Watching

LocalResponse testing social retargeting tool

In April you may have tweeted how much you hate doing taxes. Sometime later you may have been browsing the Web and noticed ads for TurboTax popping up. That probably…

Advertisement