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Topic: Taxes

Tax Fears Remain a Fertile Ground for Marketers Some trusty brand is always selling a machine to crunch our numbers

Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion,…

March 26, 2014, 10:11 PM EDT

Tax Software Brands Are Battling Hard for Market Share Will brick-and-mortar chains survive?

While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the…

April 1, 2013, 10:56 PM EDT

Be Careful What You Tweet, Pin or Check Into—Someone's Watching LocalResponse testing social retargeting tool

In April you may have tweeted how much you hate doing taxes. Sometime later you may have been browsing the Web and noticed ads for TurboTax popping up. That probably…

May 24, 2012, 6:57 AM EDT

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