Topic: Tax Preparation

Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign W+K on your amazing year

Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life! That's…

January 7, 2014, 3:31 PM EST

Tax Software Brands Are Battling Hard for Market Share Will brick-and-mortar chains survive?

While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the…

April 1, 2013, 10:56 PM EDT

Gods and monsters tend to pick H&R Block

H&R Block is flooding the zone with commercials this tax season. Its Super Bowl spot from Campbell Mithun starring the Grim Reaper is just one of a raft of new…

February 11, 2009, 8:54 AM EST

Maryland salutes Real Taxpayers of Genius

Holy crap, the comptroller of the state of Maryland actually made a "Real Men of Genius" ad. About taxes. With horrible production values. It seems all the hip taxpayers are…

February 10, 2009, 1:47 PM EST

Historically important zombies offer tax help

Tax season is under way, and the first advertiser out of the gate is TurboTax, which has launched a somewhat creepy series of ads starring renowned tax experts Andrew Jackson,…

January 9, 2009, 2:14 PM EST