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Topic: Tax Preparation

Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign

W+K on your amazing year

Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life! That's…

Tax Software Brands Are Battling Hard for Market Share

Will brick-and-mortar chains survive?

While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the…

Gods and monsters tend to pick H&R Block

H&R Block is flooding the zone with commercials this tax season. Its Super Bowl spot from Campbell Mithun starring the Grim Reaper is just one of a raft of new…

Maryland salutes Real Taxpayers of Genius

Holy crap, the comptroller of the state of Maryland actually made a "Real Men of Genius" ad. About taxes. With horrible production values. It seems all the hip taxpayers are…

Historically important zombies offer tax help

Tax season is under way, and the first advertiser out of the gate is TurboTax, which has launched a somewhat creepy series of ads starring renowned tax experts Andrew Jackson,…

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