Tassos Panas | Adweek
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Topic: Tassos Panas

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Volvo Makes Luxury Play in New Campaign Takes aim at the likes of Mercedes, Audi

Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…

April 16, 2013, 9:21 PM EDT

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