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Topic: targeted advertising

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Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

Comcast to Tap Set-Top Data for Advanced Advertising Service NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

January 30, 2014, 1:04 PM EST

Facebook Ads Will Soon Display AdChoices Icon Exchange to add symbol by end of the quarter

Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network.…

February 4, 2013, 12:51 PM EST

Facebook's Access to Instagram Data Could Uncrack Images for Ad Targeting Photo sharing service updates privacy policy

Instagram announced pending updates to its privacy policy today. The headlining change is that the photo-sharing service will now share user data with its new parent, Facebook. That means that…

December 17, 2012, 1:25 PM EST

Varick Builds Data Management Platform Partners with eXelate on proprietary software

Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so…

December 11, 2012, 9:00 AM EST

Target Pushing Into Media Business Retailer selling inventory on Target.com via PubMatic-powered private ad marketplace

The holidays are a busy season for retailers looking to juice revenue by running ads promoting inventory-clearing sales. But for Target, this year the holidays are also a time for…

December 6, 2012, 5:43 PM EST

Adobe Testing Cross-Device Personalized Video Ads Brands can separate spots by device, audience segment

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have…

November 15, 2012, 12:00 AM EST

You Probably Forgot That Old Tweet—but Advertisers Haven't LocalResponse presses rewind on social ad targeting

Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell…

October 10, 2012, 1:00 PM EDT

SocialCode Zeroes In on Facebook Influencers Influencer targeting raises performance, lowers cost, per firm

Advertisers are inundated with ways to target Facebook users, from age to gender to interests. But it’s usually up to advertisers to find that special blend of reach and targeting…

October 5, 2012, 10:00 AM EDT

Facebook Cuts Off Reach Generator Attention turns to more flexible Promoted Posts

As autumn approaches, Facebook is pruning its offerings to advertisers. While the company recently rolled out the ability for advertisers to target customers in their CRM databases, it is cutting…

September 14, 2012, 5:39 PM EDT

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