Topic: targeted advertising
Type
New Google Privacy Policy Expands Ad Targeting Options
YouTube activity, search history added to the mix
Google's change in its privacy policies, announced earlier this week, was widely covered for its implications for consumers. But it also will mean changes for advertisers. Google’s privacy policy change will merge…
Is Targeting Killing Content Advertising?
Despite surge in ad tech, context is still critical
Thanks to an ad tech company boom, advertisers have more and more ways to reach people based on their individual characteristics, not necessarily the content they consume. So does that…
WPP Unit Targets Consumers With 'World's Largest' Profile Database
Xaxis to create personalized ads
Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company that will link ad-buying technology with a…
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