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Topic: targeted ads

Twitter’s 2014 Strategy: The Intersection of Video and Data

True second-screen targeting

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in…

FTC’s Ad Regulator Plans to Focus Heavily on Native and Mobile

Jessica Rich also discusses privacy concerns

Specs Who Jessica Rich Age 51 New gig Director of the Federal Trade Commission’s consumer protection bureau Old gig Associate director of financial practices division You are advertising’s top cop. What’s it like to be the…

Facebook Facing Class Action Suit Over Privacy

California lawsuit alleges social net mined users' private messages

Facebook is starting off the year under fire once again for allegations that it has violated its users' privacy. Two Facebook users have filed against the social network for using…

Users More Likely to Click On Ads With AdChoices Icon

DAA poll says it's good for brands

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance. More than 51…

Google Might Want to Rethink Scanning Gmail

Judge rules scans might violate wiretap law

Google may want to rethink delivering targeted ads based on email scans. A federal judge this morning declined Google's request to dismiss a class action lawsuit that alleged Google's scanning…

Poll: Targeted Advertising Is Not the Bogeyman [Updated]

Nearly 70% like at least some tailored Internet ads

Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics…

Want to Opt Out of Targeted Mobile Ads? There's an App for That

Meets forthcoming DAA mobile privacy standards

The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it. Called Ad…

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