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Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

Initiative Wins Serta's Media Account Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

November 26, 2013, 2:25 PM EST

TIAA-CREF's Review Was a 4-Horse Race Martin Agency beats the likes of Lowe Campbell Ewald

The Martin Agency outstripped three other contenders to land TIAA-CREF's advertising account, according to sources. Sources identified the other finalists as Lowe Campbell Ewald; Partners + Napier (which pitched with media…

July 24, 2013, 4:59 PM EDT

Pretty Much Everyone Is Doing Native Ads Now WSJ, CNN, NBC included

With more marketers eager to shift their messages away from dull display ads to more creative and effective digital formats, news organizations continue to embrace native advertising, if cautiously. NBC News…

June 17, 2013, 11:28 PM EDT

Bacardi Is Mindshare's 3rd Big Win This Year Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

May 3, 2013, 12:53 PM EDT

Bacardi Cuts to Four in Media Review Contenders include incumbent KSL

Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media.…

March 4, 2013, 5:23 PM EST

TIAA-CREF Reviews Its Advertising Business Search comes as company ramps up brand efforts

Financial planning player TIAA-CREF is talking to agencies about its creative and media business. The company has issued a request for proposals to more than a dozen agencies that’s due back…

January 8, 2013, 5:45 PM EST

Contenders Emerge in Vonage Review Agency briefings are scheduled for next week

Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML…

November 27, 2012, 5:05 PM EST

Media All-Star: Steve Minichini President, interactive marketing, TargetCast tcm, mashed up online and offline into one planning practice

Probably best not to tell Steve Minichini something isn't possible. TargetCast tcm's president of interactive marketing has built his career on the conviction that if the best tool or the…

November 19, 2011, 3:04 PM EST

New York Life’s Search Excludes Incumbent Company expects to complete process by December

Taxi is not defending in New York Life’s review of its creative business. The New York shop has handled the account since 2007. Before Taxi, Berlin Cameron United was the lead…

October 14, 2011, 12:56 PM EDT

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