Advertisement

Topic: TargetCast tcm

Type
Broadcast Spot Pricing Continues to Creep Up Average :30 network prime time increased 3 percent in 2011

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…

February 7, 2012, 5:02 PM EST

Advertisement