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Topic: TargetCast

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

MDC's Assembly Creates and Fills a New Strategic Role

Paul Beck leads research operation

Paul Beck is joining Assembly, the MDC-owned media agency launched earlier this year, in the new role of director, strategic services. Beck was most recently chief operating officer at MDC's social…

MDC's Assembly Gets Bigger Through Another Merger

This time Doner Media becomes part of the operation

MDC Partners is merging media units again. Seven months after TargetCast merged with RJ Palmer to create Assembly, Assembly is absorbing Doner Media, the media planning and buying arm of Doner.  The…

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

Initiative Wins Serta's Media Account

Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

TIAA-CREF's Review Was a 4-Horse Race

Martin Agency beats the likes of Lowe Campbell Ewald

The Martin Agency outstripped three other contenders to land TIAA-CREF's advertising account, according to sources. Sources identified the other finalists as Lowe Campbell Ewald; Partners + Napier (which pitched with media…

Pretty Much Everyone Is Doing Native Ads Now

WSJ, CNN, NBC included

With more marketers eager to shift their messages away from dull display ads to more creative and effective digital formats, news organizations continue to embrace native advertising, if cautiously. NBC News…

Bacardi Is Mindshare's 3rd Big Win This Year

Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

Bacardi Cuts to Four in Media Review

Contenders include incumbent KSL

Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media.…

TIAA-CREF Reviews Its Advertising Business

Search comes as company ramps up brand efforts

Financial planning player TIAA-CREF is talking to agencies about its creative and media business. The company has issued a request for proposals to more than a dozen agencies that’s due back…

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