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Topic: Target

2013 U.S. Agency of the Year: 72andSunny Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

December 8, 2013, 9:47 PM EST

Target Defends Homepage Redesign but Still Won't Say Who Did It Retailer says traffic and sales have been 'very positive'

Since late last week, when we pointed out the not-so-positive reaction many people had to Target's homepage redesign, we've been trying to answer two seemingly simple questions: Who did the…

November 27, 2013, 10:22 AM EST

Women's Health to Launch Virtual Workout Program Target to sponsor Fit Club intro

Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform…

November 25, 2013, 5:31 PM EST

Pretty Much Everyone Hates the New Target.com Redesign 'Holy drop shadow'

This holiday season, there's one thing everyone's sure to be getting on Target.com: a headache. The recently relaunched Target site is sparking quite a bit of backlash from the design community,…

November 22, 2013, 12:06 PM EST

Ad of the Day: Target's Kind of Holiday Is One Where You're Always On Get those devices ready

Another day, another holiday 2013 commercial. Our latest entry comes from 72andSunny for Target, which never fails to put a trendy spin on even the most mundane activities. (Seriously, these…

November 21, 2013, 4:44 PM EST

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving Black Friday is creeping forward

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number…

November 20, 2013, 6:33 AM EST

Check Out the Top 10 Brands on Tumblr Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

October 29, 2013, 9:53 AM EDT

Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability Responding to a consumer behavior shift

Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be…

October 23, 2013, 3:08 PM EDT

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

Study: ESPN Fans Big on Cars, Bars Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

September 6, 2013, 11:00 AM EDT

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