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Topic: Target

Travelocity's Shark Week Tracker Is Already Generating Social Buzz

Tidy Cats, Redd's Apple Ale, Target also run promos

Big-name brands are champing at the bit to jump into the social conversation around Discovery's annual Shark Week event, with some names like Travelocity already seeing some promising results. Travel brands…

Target Taps PepsiCo Exec Brian Cornell as CEO

Seeks new leadership in wake of data breach

Target has tapped former PepsiCo executive Brian Cornell as its new CEO, the Wall Street Journal reported. The appointment marks the first time the retailer, which traditionally promotes from within,…

Target Mobilizes Back-to-School Print Campaign With Image Recognition

Ties traditional with digital to target college students

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works…

Want to Spot Rich People? Head to Walmart

Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

How Banana Republic Moved From Skinny Models to Gay Guys

Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

Pinterest Users Don't Mind Ads—Up to a Point

Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

Target Gets Twitter Heat From Gun Control Group

Moms Demand Action jumps on provocative pics by 'Open Carry' org

Moms Demand Action for Gun Sense in America, a Michael Bloomberg-backed organization in favor of more gun control, is applying notable pressure on Target via Twitter this evening. The activist group is…

FTC's Data Security Case Against Wyndham Worldwide Moves Forward

Closely-watched case could determine authority

In a victory for the Federal Trade Commission, a federal judge declined to dismiss the agency's data security case against Wydham Worldwide Hotels, allowing it to move forward. The case, in…

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

Chandelier’s Richard Christiansen Talks Ads, Airlines and Sheep Racing

The Aussie creative who changed advertising in New York

Richard Christiansen first learned about selling during a “vaudeville” upbringing on an Australian farm that, in the wake of a drought, lured Japanese tourists with attractions like sheep racing. Outback…

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