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Topic: Target

Brands Continue to Dump Deen Food mogul's apology interview does little in terms of damage control

Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show.  Bloomberg reported that Walmart will cease carrying Paula Deen's…

June 27, 2013, 2:23 PM EDT

Modern Climate Helps Brands Get Mobile Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

June 26, 2013, 9:49 PM EDT

Target Embraces Superheroes, but the Real Star Is Supermom Inside the new Justice League spot

IDEA: Every mother is a superhero. But when your kid's birthday is fast approaching, it helps to have Batman, Wonder Woman, Superman, Aquaman, The Flash, Green Lantern and Cyborg on…

June 19, 2013, 2:04 PM EDT

The New York Times Reinvents the Boring Banner Ad Just don't call it 'native'

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists…

May 20, 2013, 9:55 PM EDT

Deep Focus Snares Nespresso, Nabs BBDO Creative Exec Digital shop gets U.S. social account for CPG brand

Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its…

May 20, 2013, 7:00 AM EDT

Partners & Spade Helps Brands While Creating Its Own Creative studio for fashion and film

Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at Kirshenbaum Bond &…

May 16, 2013, 6:41 AM EDT

Faced With New Challenges, Retailers Seek Out Agencies JCPenney, Kmart and Staples among them

If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…

May 6, 2013, 10:17 PM EDT

Ad of the Day: Target Retailer builds giant dollhouse inside Grand Central to show off its Threshold collection

If you build it, they will shop. That is Target's thinking, as the retailer unveiled a mind-boggling project on Monday—a life-size, two-story dollhouse in Grand Central Terminal's Vanderbilt Hall stuffed full…

May 6, 2013, 4:32 PM EDT

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

April 14, 2013, 11:05 PM EDT

The One Product Martha Stewart Will Not Put Her Name On Happy to be a global mother figure

The founder of Martha Stewart Living Omnimedia chats about her James Beard nominated PBS show Martha's Cooking School, her hipster following—and the one product she'll never put her name on. Macy’s and…

April 1, 2013, 10:57 PM EDT

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