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Topic: Target

Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity

How to bolster defenses and clean up the PR mess

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands. Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can…

This Chicago-based Agency Specializes in Multicultural Work

Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

Can LivingSocial Bounce Back?

CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

2013 U.S. Agency of the Year: 72andSunny

Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

Target Defends Homepage Redesign but Still Won't Say Who Did It

Retailer says traffic and sales have been 'very positive'

Since late last week, when we pointed out the not-so-positive reaction many people had to Target's homepage redesign, we've been trying to answer two seemingly simple questions: Who did the…

Women's Health to Launch Virtual Workout Program

Target to sponsor Fit Club intro

Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform…

Pretty Much Everyone Hates the New Target.com Redesign

'Holy drop shadow'

This holiday season, there's one thing everyone's sure to be getting on Target.com: a headache. The recently relaunched Target site is sparking quite a bit of backlash from the design community,…

Ad of the Day: Target's Kind of Holiday Is One Where You're Always On

Get those devices ready

Another day, another holiday 2013 commercial. Our latest entry comes from 72andSunny for Target, which never fails to put a trendy spin on even the most mundane activities. (Seriously, these…

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving

Black Friday is creeping forward

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number…

Check Out the Top 10 Brands on Tumblr

Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

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