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Topic: Target

Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability Responding to a consumer behavior shift

Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be…

October 23, 2013, 3:08 PM EDT

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

Study: ESPN Fans Big on Cars, Bars Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

September 6, 2013, 11:00 AM EDT

The 10 Winners of Adweek's 2013 Media Plan of the Year These agencies deliver creative solutions and outstanding results

When an ad campaign ends up succeeding, so often it's the creative agency that gets all the credit. Adweek's Media Plan of the Year aims to give credit where it's…

August 18, 2013, 10:24 PM EDT

[Updated] Office Max Tests Web Program That Offers Political Targeting LivePredict can pinpoint blue and red voter groups

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point. (UPDATED:…

August 8, 2013, 8:00 AM EDT

This Agency Specializes in the Hispanic Marketplace República works with Google, Target

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters Led by a former music marketer, República is an Hispanic market specialist that punches above its…

July 25, 2013, 9:50 AM EDT

David & Goliath Hires New Planning Head Ex-JCPenney exec fills agency post left by Measer

David & Goliath has hired JCPenney and Wieden + Kennedy alum Seema Miller as its new executive director, head of planning. Miller, who started July 9, reports to founder and CCO…

July 10, 2013, 3:47 PM EDT

Brands Continue to Dump Deen Food mogul's apology interview does little in terms of damage control

Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show.  Bloomberg reported that Walmart will cease carrying Paula Deen's…

June 27, 2013, 2:23 PM EDT

Modern Climate Helps Brands Get Mobile Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

June 26, 2013, 9:49 PM EDT

Target Embraces Superheroes, but the Real Star Is Supermom Inside the new Justice League spot

IDEA: Every mother is a superhero. But when your kid's birthday is fast approaching, it helps to have Batman, Wonder Woman, Superman, Aquaman, The Flash, Green Lantern and Cyborg on…

June 19, 2013, 2:04 PM EDT

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