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Topic: Target

This Agency Specializes in the Hispanic Marketplace República works with Google, Target

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters Led by a former music marketer, República is an Hispanic market specialist that punches above its…

July 25, 2013, 9:50 AM EDT

David & Goliath Hires New Planning Head Ex-JCPenney exec fills agency post left by Measer

David & Goliath has hired JCPenney and Wieden + Kennedy alum Seema Miller as its new executive director, head of planning. Miller, who started July 9, reports to founder and CCO…

July 10, 2013, 3:47 PM EDT

Brands Continue to Dump Deen Food mogul's apology interview does little in terms of damage control

Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show.  Bloomberg reported that Walmart will cease carrying Paula Deen's…

June 27, 2013, 2:23 PM EDT

Modern Climate Helps Brands Get Mobile Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

June 26, 2013, 9:49 PM EDT

Target Embraces Superheroes, but the Real Star Is Supermom Inside the new Justice League spot

IDEA: Every mother is a superhero. But when your kid's birthday is fast approaching, it helps to have Batman, Wonder Woman, Superman, Aquaman, The Flash, Green Lantern and Cyborg on…

June 19, 2013, 2:04 PM EDT

The New York Times Reinvents the Boring Banner Ad Just don't call it 'native'

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists…

May 20, 2013, 9:55 PM EDT

Deep Focus Snares Nespresso, Nabs BBDO Creative Exec Digital shop gets U.S. social account for CPG brand

Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its…

May 20, 2013, 7:00 AM EDT

Partners & Spade Helps Brands While Creating Its Own Creative studio for fashion and film

Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at Kirshenbaum Bond &…

May 16, 2013, 6:41 AM EDT

Faced With New Challenges, Retailers Seek Out Agencies JCPenney, Kmart and Staples among them

If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…

May 6, 2013, 10:17 PM EDT

Ad of the Day: Target Retailer builds giant dollhouse inside Grand Central to show off its Threshold collection

If you build it, they will shop. That is Target's thinking, as the retailer unveiled a mind-boggling project on Monday—a life-size, two-story dollhouse in Grand Central Terminal's Vanderbilt Hall stuffed full…

May 6, 2013, 4:32 PM EDT

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