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Topic: Target

J. Crew and American Girl Embrace Social Commerce Ads for the Holidays

Retailers continue to bet big on digital

Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include…

Target's Big Digital Holiday Campaign Combines Snapchat, Facebook and Instagram

Social budget is up 30 percent

Target is bringing out all the digital (jingle) bells and whistles this year for its holiday campaign, which plays out across Snapchat, Facebook, Instagram and other apps. Social makes up 12 percent…

Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Lego, Barbie, Minions and more make cameos

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted…

Consumers Aren't Happy With Target Sweater That Makes Light of OCD

The backlash on 'Obsessive Christmas Disorder'

To the chagrin of some shoppers, a sweater that tried to capitalize on holiday cheer with a pun—OCD for "Obsessive Christmas Disorder" instead of "Obsessive Compulsive Disorder"—is still being sold…

A Girl With a Disability Appears as Princess Elsa in Target's Halloween Ad

When quiet inclusion speaks volumes

Not long after removing the gender labels in its toy section, Target has once again impressed the social justice wing of the Internet—this time by using a model with braces…

Target's New Website Helps Trick-or-Treaters Find Best Candy Haunts in the Neighborhood

Aimed at a mobile generation

Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

Ad of the Day: Target Celebrates the Wonderfully Real Moments of Being a Star Wars Fan

Retailer's site lets you add your memories too

In terms of fandom, Star Wars is one of the most powerful franchises in the universe. And with the impending release of Star Wars: The Force Awakens on Dec. 18,…

Target Loved the Guy Who Trolled Its Haters, Judging by This Genius Facebook Post

Sneaky move is pretty great trolling itself

How did Target really feel about Mike Melgaard posing as a Target customer service rep on Facebook and caustically replying to angry messages left by haters opposed to Target's gender-neutral…

Man Poses as Target on Facebook, Trolls Haters of Its Gender-Neutral Move With Epic Replies

A feisty customer rep

Brands can't be as honest as they might like in dealing with haters on Facebook. But sometimes other Facebook users can do it for them. That dynamic played out in particularly…

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