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Topic: Target

Adorable 2-Year-Old Girl With Down Syndrome Shines in This Target Ad

Trend of inclusion continues

Izzy Bradley, a 2-year-old Minnesota girl with Down syndrome, made headlines this week for appearing in a Target print campaign. Rocking a frilly pink-and-purple dress, Izzy poses next to an…

Target Turns Its Stores Into One Big Mobile Game for the Holidays

Gives new meaning to smartphone shopping

After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed…

5 Instagram Food Photographers Who Keep Fans and Brands Hungry for More

Getting shoppers to bite

Marketers hope they can make consumers hungry for their products from Instagram posts. And it's not just food brands getting in on the action—online services and retailers like Expedia and…

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

Have We Entered the Age of Brand Terrorism?

Why foreign operatives have their sights set on America's famous brand names

In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in…

How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool

Its innovation lab in S.F. has shifted from learning to making

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years…

Target’s New App Steers You to the Right Aisle for Black Friday

Taking on mobile mapping

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several…

Check Out Paper's Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover

Along with 9 other big marketing stats from the week

Here are this week's 10 most compelling data points from the digital marketing space, including one whopper stat that reveals what a success #BreakTheInternet was for Paper Magazine as well…

This Might Be the Best Branded Parenting iPad App of the Year

Stride Rite is ramping up its mobile game

The data points around mobile are simply relentless, and here's the latest stat from Adobe: Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and…

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

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