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Topic: Target

Target Is Washington's Poster Child for Data Breach Debate Report shows where retailer went wrong

Target is quickly becoming the poster child for Washington policymakers anxious to find a solution to curb the growing number of data breaches that steal and compromise the personal information…

March 25, 2014, 5:23 PM EDT

Infographic: Consumers Just Say No to In-Store Tracking Consumers favor opt-in consent

Given the choice, consumers are likely to just say "no" to their movements being tracked in retail stores via their smartphones. According to a new survey by Chicago-based OpinionLab, eight…

March 24, 2014, 2:43 PM EDT

Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity How to bolster defenses and clean up the PR mess

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands. Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can…

March 23, 2014, 9:01 PM EDT

This Chicago-based Agency Specializes in Multicultural Work Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

January 23, 2014, 5:42 AM EST

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

2013 U.S. Agency of the Year: 72andSunny Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

December 8, 2013, 9:47 PM EST

Target Defends Homepage Redesign but Still Won't Say Who Did It Retailer says traffic and sales have been 'very positive'

Since late last week, when we pointed out the not-so-positive reaction many people had to Target's homepage redesign, we've been trying to answer two seemingly simple questions: Who did the…

November 27, 2013, 10:22 AM EST

Women's Health to Launch Virtual Workout Program Target to sponsor Fit Club intro

Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform…

November 25, 2013, 5:31 PM EST

Pretty Much Everyone Hates the New Target.com Redesign 'Holy drop shadow'

This holiday season, there's one thing everyone's sure to be getting on Target.com: a headache. The recently relaunched Target site is sparking quite a bit of backlash from the design community,…

November 22, 2013, 12:06 PM EST

Ad of the Day: Target's Kind of Holiday Is One Where You're Always On Get those devices ready

Another day, another holiday 2013 commercial. Our latest entry comes from 72andSunny for Target, which never fails to put a trendy spin on even the most mundane activities. (Seriously, these…

November 21, 2013, 4:44 PM EST

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