Topic: Target

Man Poses as Target on Facebook, Trolls Haters of Its Gender-Neutral Move With Epic Replies

A feisty customer rep

Brands can't be as honest as they might like in dealing with haters on Facebook. But sometimes other Facebook users can do it for them. That dynamic played out in particularly…

Could Target's Move Away From Gender-Based Signs Kick-Start a Trend?

Yes, but not the one you think

Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be…

12 Winning Brand Tweets That Followed the Supreme Court's Same-Sex Marriage Ruling

Target, Jell-O, Ben & Jerry's applaud decision

When the Supreme Court ruled this morning to legalize same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate. Brands like Mastercard, Target and Ben & Jerry's were…

How Jeff Lewis Is Building a Flawless Lifestyle Empire

Star of Bravo’s Flipping Out says OCD is key to his success

Jeff Lewis, the notorious perfectionist, is late for lunch. It is mid-May, and the Los Angeles-based star of Bravo's Flipping Out is in New York for NBCUniversal's annual upfront presentation…

Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads

Promote the heck out of them

Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a…

Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month

Becoming who you're meant to be

"We're not born with pride. We take pride. Pride in celebrating who we were born to be." That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's…

24 Hours in Advertising: Tuesday, May 19, 2015

Y&R brings car crash victims back to life, and Mad Men says one last goodbye

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Five defining moments from the Mad Men finale Take a look at five…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

This Week’s Must-Haves: Lilly's Sold-Out Target Collection and More Stylish Finds

Like a summer-ready cosmetics collab and luxe customized clutches

This week, the Adweek staff is highlighting must-have items including customized clutches, neon makeup shades for summer and tees featuring Yves Saint Laurent. Take a look!

New Mobile Ads Recommend Videos Based on the News You're Reading

Target is first to test this sliding player

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV…