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Topic: Target

Should Target Put 'Alex' in an Actual Ad Campaign? Such a move could either be brilliant or turn dark, experts say

Should Target put "Alex"—the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the Internet—in an actual ad campaign? "Why not?"…

November 3, 2014, 6:42 PM EST

7 Marketing Heavyweights Spill Huge Digital Stats CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

October 17, 2014, 2:03 PM EDT

JPMorgan: Security Hack Exposed 83 Million Households and Businesses More than originally thought

Seventy-six million households and 7 million small businesses were subject to a security hack at JPMorgan Chase & Co. that exposed names, addresses, phone numbers and email addresses. The breach may have exposed…

October 3, 2014, 1:04 PM EDT

Brand of the Day: How Target Deftly Handles Complaints on Facebook Responding to all, especially the angry

Target may be the No. 2 general merchandise retailer in the U.S., behind Walmart, but that doesn't mean it's too busy to reply to your Facebook posts. It will. Often.  A…

October 1, 2014, 2:05 PM EDT

Home Depot's Breach of 56 Million Credit Cards Is Even Bigger Than Target's Will cost the company $62 million

The extent of the Home Depot security breach is just coming to light, and it does not paint a reassuring picture for patrons of the big-box retailer. Fifty-six million customers were…

September 19, 2014, 12:12 PM EDT

Home Depot Reveals Customers' Credit Card Data Got Hacked Another retailer suffers a security breach

The Home Depot acknowledged today that its payment system suffered a security breach that has apparently exposed credit card data since April, though the retailer noted that personal identification numbers…

September 8, 2014, 6:16 PM EDT

Travelocity's Shark Week Tracker Is Already Generating Social Buzz Tidy Cats, Redd's Apple Ale, Target also run promos

Big-name brands are champing at the bit to jump into the social conversation around Discovery's annual Shark Week event, with some names like Travelocity already seeing some promising results. Travel brands…

August 11, 2014, 12:22 PM EDT

Target Taps PepsiCo Exec Brian Cornell as CEO Seeks new leadership in wake of data breach

Target has tapped former PepsiCo executive Brian Cornell as its new CEO, the Wall Street Journal reported. The appointment marks the first time the retailer, which traditionally promotes from within,…

August 1, 2014, 11:26 AM EDT

Target Mobilizes Back-to-School Print Campaign With Image Recognition Ties traditional with digital to target college students

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works…

July 21, 2014, 4:42 PM EDT

Want to Spot Rich People? Head to Walmart Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

July 11, 2014, 12:23 PM EDT

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