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Topic: Target

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

Work launches alongside a new kid-designed line

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud,…

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority's Demise

Foot traffic suggests sales gains

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the…

Target and Lancome Produce Snapchat's First Ecommerce Ads

Users can swipe up to buy featured products

After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app…

Why More Brands Are Embracing Plus-Size Models

Social media is shining a light on curvy, body-positive women

Earlier this year, Sports Illustrated made national headlines for featuring a plus-size model on the cover of its iconic Swimsuit Issue for the first time ever. Upon the cover's reveal,…

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

Ad of the Day: Watch Gwen Stefani and Target's Live Four-Minute Ad on the Grammys

A crew of 250 collaborated on the 'Make Me Like You' stunt

Target has been involved in plenty of musical collaborations over the years—notably with Imagine Dragons, Justin Timberlake and Shakira. But the retailer took it to a new level Monday, partnering…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

UPDATE: Target Says Cyber Monday Traffic Has Been 'Twice as High as Our Busiest Day Ever'

Retailer explains site crash

Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered…

For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Network airs 8 weeks of around-the-clock holiday programming

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them. The cable network's…

This Target Store Just Got Trolled by Black Friday Ads With Hilariously Fake Deals

Free falcons and discounted mayo

Target was the benefactor of an online troll in August, when Mike Melgaard came to the retailer's defense on Facebook, telling commenters off for criticizing its move away from gender-based labels…

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