Topic: Tapjoy

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

May 21, 2014, 3:51 PM EDT

67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content Consumers fine with promos-for-freebies exchange

Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by…

May 21, 2013, 6:00 AM EDT

Sony Marketing Veteran Joins Tapjoy Can Peter Dille turn a mobile ad startup into a consumer brand?

Mobile advertising startup Tapjoy just announced a big hire: Peter Dille, a longtime marketing executive at Sony Computer Entertainment America. Dille's first stint at Sony ran for most of the 1990s,…

September 7, 2011, 8:32 AM EDT