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Topic: Tapjoy

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths

Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content

Consumers fine with promos-for-freebies exchange

Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by…

Sony Marketing Veteran Joins Tapjoy

Can Peter Dille turn a mobile ad startup into a consumer brand?

Mobile advertising startup Tapjoy just announced a big hire: Peter Dille, a longtime marketing executive at Sony Computer Entertainment America. Dille's first stint at Sony ran for most of the 1990s,…

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