Topic: Talent

How to Stop Your Best Creatives From Leaving You

The best defense is an honest dialogue before an offer comes

Recently I almost lost a superstar creative to another agency, and it really taught me something. Let's face it, all creatives, especially the good ones, are always in the market. They're…

5 Agency Leaders on Which Industry Changes Keep Them Up at Night

Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

Losing Talent Is What Keeps These CEOs Awake at Night

How do you keep new blood amid fee cuts?

Asked today to identify the No. 1 threat to their businesses, the leaders of agencies and new technology companies differed a bit in their responses but overlapped on the issue…

Why the New Union Contract Is Good for Everyone

The SAG-AFTRA pact

While the advertising industry’s new contract with SAG-AFTRA is still awaiting approval by rank and file members, agencies and talent alike should be closely considering how it is already remaking…

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos

Ingenious campaign for 'Go Outside' magazine

CANNES, France—Ad agency Talent in São Paolo, Brazil, won the Grand Prix in the Radio Lions contest here tonight for something more deliciously devious than a straightforward radio ad campaign. On…

AKQA Names Second ECD

Pierre Lipton to oversee San Francisco creative work

AKQA, Adweek's 2011 Digital Agency of the Year, has promoted Pierre Lipton to executive creative director, the agency announced Monday. Lipton, already a group creative director at the agency's San Francisco…

Young Talent at Ogilvy: 'TV Is Not Evil'

Traditional advertising is 'not dead yet'

Marketers may be scrambling to keep pace with changing technology and trying to leverage the latest shiny, digital toy to help them hawk to a younger crowd. But Ogilvy &…