Topic: Taco Bell

Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers

Arby’s, KFC and Taco Bell appeal to millennials

When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts. Having seen…

Taco Bell's NYC Pop-Up VR Arcade Features Lots of Tacos and a Virtual Shark Attack

New promotion with PlayStation

Want to experience a virtual shark attack while munching on a Doritos Locos Taco? Taco Bell is making that happen with its pop-up VR arcade in New York this week. At…

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

Foot traffic shows opportunities

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to…

Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch

Activism spurs change

A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the…

Why Vice Isn't Publishing Reviews on Its New Gaming Channel

Instead focuses on personal storytelling

It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech. Now, Vice is planning to expand its scope even further, pulling back…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

8 Food Marketing Trends You Need to Know About Right Now

From culinary catwalks to whimsical wrappers

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found…

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

'Groceries Not Guns' takes top prize, a first for Canada

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the…

Taco Bell's Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times

It's the top campaign in the app's history

Taco Bell has shattered a Snapchat record. Last week, the brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo—resulting…

Taco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo

With sauce hair and fire eyes

Ever wonder what it'd be like if your head turned into a taco, wobbling on your neck as pigeons pecked away at the shell? No? You're not alone. But for the few…