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Topic: Taco Bell

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Early data is promising for 2017

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and…

Check Out Taco Bell's New Tricked-Out Las Vegas Restaurant, the Chain's 7,000th

New logo also helps take brand into the future

Beyond most likely continuing to introduce wacky, new cheese-filled menu items, Taco Bell has some serious goals for the next few years. It plans to become a $15 billion brand by…

Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation

2016's Brand Genius winners talk success

  brightcove.createExperiences(); This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within…

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

How Taco Bell’s CMO Harnessed the Power of Snapchat, Bots and the Super Bowl

Adweek’s 2016 Brand Genius winner for restaurants

It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack…

Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers

Arby’s, KFC and Taco Bell appeal to millennials

When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts. Having seen…

Taco Bell's NYC Pop-Up VR Arcade Features Lots of Tacos and a Virtual Shark Attack

New promotion with PlayStation

Want to experience a virtual shark attack while munching on a Doritos Locos Taco? Taco Bell is making that happen with its pop-up VR arcade in New York this week. At…

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

Foot traffic shows opportunities

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to…

Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch

Activism spurs change

A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the…

Why Vice Isn't Publishing Reviews on Its New Gaming Channel

Instead focuses on personal storytelling

It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech. Now, Vice is planning to expand its scope even further, pulling back…

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