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Topic: Taco Bell

Taco Bell Quietly Debuts Dollar Cravings Menu Some prices actually went up a bit in the process

With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks…

August 20, 2014, 10:50 AM EDT

Christina Aguilera Urges Her 12.8 Million Followers to Feed the Children Pregnant pop star passes the (Yum Brands) cup for hunger relief

Grammy Award winner Christina Aguilera launched the annual Yum! World Hunger Relief effort this week by tweeting a request for $5 donations to her 12.8 million followers. The pregnant international pop…

August 7, 2014, 8:48 AM EDT

Why Instagram Ads Could be Huge for Facebook's Mobile Empire $100 million quarterly out of the gate, industry players say

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience,…

July 31, 2014, 3:38 PM EDT

Deutsch L.A. Lands Pizza Hut Second agency shift in past year

Deutsch, Los Angeles, becomes Pizza Hut’s third lead creative agency in the past year, replacing mcgarrybowen Chicago which had inherited the Yum brand just last fall from The Martin Agency. Deutsch…

July 17, 2014, 4:04 PM EDT

Taco Bell Discusses Its VidCon Documentary Brand wants to be young hungry eaters' friend

Taco Bell wants to be where young, hungry eaters are so it's making its presence known at Web video conference VidCon. To show how much connected youth idolize YouTube stars,…

June 28, 2014, 1:18 PM EDT

Here's Wendy's First Snapchat Post Pretzel Bacon Cheeseburger shots could win over millennials

Fans of the Pretzel Bacon Cheeseburger, rejoice. Wendy’s is bringing back the limited-edition burger that is credited with launching last year's pretzel mania, and the brand has launched a Snapchat…

June 17, 2014, 8:31 PM EDT

Instagram Brings Ads to U.K., Canada and Australia Global expansion of nascent biz

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first…

June 9, 2014, 3:01 PM EDT

What's Slaying the All-American Burger? After 5 years of steady growth, chicken comes home to roost

Could the hamburger, the long-reigning, all-American favorite, finally be toast? Beef burgers made their name as a workingman’s meal during the Great Depression—before evolving into the symbol of American corporatism and…

May 18, 2014, 8:43 PM EDT

Instagram Ads Are Getting Instant Recall Taco Bell and Hollister seeing picture-perfect results

Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social…

May 12, 2014, 6:29 AM EDT

Here Are 9 Taco Bell Snapchat Creative Samples Going Live This Week Brand starts 'Doodle War'

If Chipotle was as crafty with its social as Taco Bell, the world would probably spend more on burritos. That's not a diss on Chipotle's marketing team—they are doing just…

May 7, 2014, 4:19 PM EDT

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