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Topic: Taco Bell

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

Ad of the Day: Taco Bell Takes Back Bacon in This Silly Anti-Craze Campaign

Enough with the spinoffs

If you needed further evidence that the bacon craze has completely imploded, Taco Bell is making fun of the universal obsession with the stuff to pitch a new product ……

Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads

Promote the heck out of them

Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a…

5 Bizarre and Innovative Digital Stunts by Fast-Food Brands

Blurring the line between marketing and weird

In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years. While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead the…

Quiz: Can You Match the Fast-Food Chain With Its Old-School Tagline?

McDonald's, Burger King, Arby's and more

It's hard to forget a fast-food chain's tagline. The ads are everywhere, the restaurants are everywhere and those jingles are so darn catchy. But long after they're gone, can you…

Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit?

A way to compete with fast-casual restaurants

In an attention-grabbing move, Taco Bell announced earlier this week that one of the chain's Chicago locations would be serving alcohol. Yes, some Taco Bell consumers will finally have a cold beer…

Tired of Sharing? Taco Bell Has an Anti-Social Nacho Just for You

Meals for misanthropes

Are you a greedy person who doesn't like to share your nachos with your friends? If so, Taco Bell wants you to buy its giant nacho for one. In a new…

Fast-Food Mascots That Should Live Again, and Who Should Stay Dead

If it's Mascot Madness, then long live Mayor McCheese!

Last week, KFC gave Colonel Harland Sanders a makeover, tapping SNL veteran Darrell Hammond for the return. Earlier this month, McDonald's brought back the Hamburglar, who was simultaneously reviled and loved.  Are fast-food brands…

How This Mad Men Co-Producer Made Don Draper's Work Believable

Meet the man behind the show’s ad campaigns

Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be…

As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight

Dunkin' Donuts, Starbucks and Carl's Jr. work on innovations of their own

Free breakfast. It's the latest marketing strategy two fast-food giants are wielding in what has been dubbed "the breakfast war." The stakes are high—fast-food breakfast sales last year rang up $34.5…

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