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Topic: Taboola

Study: 69% of Marketers Believe That Native Advertising Is Valuable But how big the impact is still in question

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part…

August 7, 2014, 10:53 AM EDT

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

March 5, 2014, 11:35 AM EST

A Viral Audience Can Only Happen With the Right Marketing Bait Posting a video in just one place can be a waste

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch. As I watched the series’ Alaskan fishermen tossing giant steel pots overboard in the hopes of…

September 30, 2013, 9:50 PM EDT

Content Recommendation Company Now Allows Users to Reject Stories Taboola puts users in control of suggested content

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The…

September 4, 2013, 11:00 AM EDT

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