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Topic: Tablets

Top 10 Commercials of the Week: Aug. 24-31

These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

Study: Millennials Engage With Magazines Via Social Media

But they want something out of it

While many magazines are still struggling to produce revenue from digital platforms, their social media efforts aren’t going to waste—if they have something tangible to offer. According to a new…

Ad It Up: Viewers Show High Tolerance for Online Spots

Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the video…

'Wired,' 'New Yorker,' 'Entertainment Weekly' Top L2's Digital Rankings

Study finds tablet efforts growing, mobile lacking

Wired is the most successful magazine brand in the digital space, according to digital marketing think tank L2. Today, L2 released its second annual Digital IQ Index: Magazines study, which ranks the…

AOL Brings Devil to Smartphones, Tablets

Will rich-media banners bring end to lame mobile ads?

More than 150 advertisers having run 700 campaigns on AOL's owned-and-operated properties using its Devil ad unit over the last 12 months. Now, AOL is bringing the interactive rich-media product…

Digital Newsstand Zinio for Sale

Mobile reading platform founded 12 years ago

Digital magazine newsstand Zinio is putting itself up for sale, according to reports. The 12-year-old San Francisco-based firm has hired Montgomery & Co. and supposedly is seeking $50 million to…

Heavy Tablet Users Respond More Positively to Ads, Survey Shows

IPad owners more receptive to ads than Android users

Whether in the subway, airplane or living room, tablet users have gone from being a rarity to a frequent presence over the past two years. But as tablet use explodes,…

Data Points: How We Use Our Mobiles

Smartphones get around, but tablets are most likely to come out in the living room or the bedroom.

Context is everything. Some mobile habits overlap, but there are significant differences in how consumers use their tablets and smartphones which marketers need to understand to effectively use the devices.…

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