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Topic: Tablets

Study: Millennials Engage With Magazines Via Social Media

But they want something out of it

While many magazines are still struggling to produce revenue from digital platforms, their social media efforts aren’t going to waste—if they have something tangible to offer. According to a new…

Ad It Up: Viewers Show High Tolerance for Online Spots

Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the video…

'Wired,' 'New Yorker,' 'Entertainment Weekly' Top L2's Digital Rankings

Study finds tablet efforts growing, mobile lacking

Wired is the most successful magazine brand in the digital space, according to digital marketing think tank L2. Today, L2 released its second annual Digital IQ Index: Magazines study, which ranks the…

AOL Brings Devil to Smartphones, Tablets

Will rich-media banners bring end to lame mobile ads?

More than 150 advertisers having run 700 campaigns on AOL's owned-and-operated properties using its Devil ad unit over the last 12 months. Now, AOL is bringing the interactive rich-media product…

Digital Newsstand Zinio for Sale

Mobile reading platform founded 12 years ago

Digital magazine newsstand Zinio is putting itself up for sale, according to reports. The 12-year-old San Francisco-based firm has hired Montgomery & Co. and supposedly is seeking $50 million to…

Heavy Tablet Users Respond More Positively to Ads, Survey Shows

IPad owners more receptive to ads than Android users

Whether in the subway, airplane or living room, tablet users have gone from being a rarity to a frequent presence over the past two years. But as tablet use explodes,…

Data Points: How We Use Our Mobiles

Smartphones get around, but tablets are most likely to come out in the living room or the bedroom.

Context is everything. Some mobile habits overlap, but there are significant differences in how consumers use their tablets and smartphones which marketers need to understand to effectively use the devices.…

More Newspapers Hopeful About Paid Content, Thanks to Tablets

Digital shift could change newspaper revenue model

There finally seems to be some optimism in the newspaper business. Thanks to the consumer's love affair with the iPad, newspapers have discovered that people will pay for content. "You only…

MPA Levels Playing Field for Publishers' Tablet Data

Asks publishers to use specific metrics, language

The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers. But as…

Digital-Only Kids' Brands Lag Established TV Rivals

Advertisers still spooked by risk of being near inappropriate content

The kids’ marketplace offers one of the odder contradictions in media. No other demographic has adopted new digital platforms faster. And perhaps no other ad market has been slower to…

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