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Topic: Tablets

Angry Birds Video Series Launching This Week on TVs, in Apps

Rovio has nabbed ads from Activision, Paramount, Sony, BlackBerry

For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…

Is Mobile Phoning It In?

The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

LinkedIn Getting More Serious About In-Stream Ads, Mobile

Company nearly doubled advertiser base in 2012

LinkedIn’s Marketing Solutions division, which houses its ad business, typically falls in the shadow of its larger recruiter-oriented Talent Solutions group. But that hasn’t stopped the company's ad revenue from…

Google Enhances AdWords, Possibly Correcting Mobile Ad Rates

Changes enable more agile bidding, creative, measurement

During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…

Instagram Rolls Out Web Feeds for Desktop, Tablet Users

Online experience mirrors mobile app

Three months after making its users’ profiles available to view online, Facebook-owned photo-sharing service Instagram has rolled out an online version of its feeds. Starting on Tuesday Instagram’s 90 million…

Holiday Retail Season Was Very Merry for Google

New Product Listings Ads buoy search giant, per Adobe study, though mobile still undervalued

Google will report its fourth-quarter earnings next Tuesday, but Adobe has just released a report suggesting that the search giant had a very merry holiday season, with retailers stuffing Google’s…

We Have Seen the Future and It's 3-D, Mobile and Waterproof

Sizing up the crush of tomorrow's technology at the Consumer Electronics Show

There were two big observations out of the annual Consumer Electronics Show last week. First, from media giants like AOL and Comcast emerged the common vision that 2013 will be…

Why Are You at CES, Forbes?

Publisher plotting new swipeable site design format

Of course Forbes has been sending editors and reporters to International CES for years. They’re a business publication. But what’s the business side of the publication doing at the world’s…

Mobile Apps Compete for Holiday Downloads

Facebook emerging as key app discovery engine

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…

Google to Tackle Mobile's Fat Finger Problem

Company making effort to ensure that mobile clicks are intentional

Fat fingers suck...the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob. Thus, with a good chunk…

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