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Topic: Tablets

Google Enhances AdWords, Possibly Correcting Mobile Ad Rates Changes enable more agile bidding, creative, measurement

During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…

February 6, 2013, 3:21 PM EST

Instagram Rolls Out Web Feeds for Desktop, Tablet Users Online experience mirrors mobile app

Three months after making its users’ profiles available to view online, Facebook-owned photo-sharing service Instagram has rolled out an online version of its feeds. Starting on Tuesday Instagram’s 90 million…

February 5, 2013, 3:13 PM EST

Holiday Retail Season Was Very Merry for Google New Product Listings Ads buoy search giant, per Adobe study, though mobile still undervalued

Google will report its fourth-quarter earnings next Tuesday, but Adobe has just released a report suggesting that the search giant had a very merry holiday season, with retailers stuffing Google’s…

January 17, 2013, 8:00 AM EST

We Have Seen the Future and It's 3-D, Mobile and Waterproof Sizing up the crush of tomorrow's technology at the Consumer Electronics Show

There were two big observations out of the annual Consumer Electronics Show last week. First, from media giants like AOL and Comcast emerged the common vision that 2013 will be…

January 14, 2013, 12:00 AM EST

Why Are You at CES, Forbes? Publisher plotting new swipeable site design format

Of course Forbes has been sending editors and reporters to International CES for years. They’re a business publication. But what’s the business side of the publication doing at the world’s…

January 11, 2013, 11:17 AM EST

Mobile Apps Compete for Holiday Downloads Facebook emerging as key app discovery engine

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…

December 13, 2012, 7:52 PM EST

Google to Tackle Mobile's Fat Finger Problem Company making effort to ensure that mobile clicks are intentional

Fat fingers suck...the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob. Thus, with a good chunk…

December 13, 2012, 11:00 AM EST

Adobe Testing Cross-Device Personalized Video Ads Brands can separate spots by device, audience segment

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have…

November 15, 2012, 12:00 AM EST

Data Points: Two-Screen Viewing Tablet owners often multi-task while on their devices, especially while watching TV

Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all…

November 7, 2012, 7:13 AM EST

Top 10 Commercials of the Week: Oct. 12-19 Brad Pitt, bouncing iPods, and finally, the truth about periods

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me"…

October 19, 2012, 10:48 AM EDT

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