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Topic: Tablets

Hollywood Film Sees Big Results From New Tablet Ads 'Olympus Has Fallen' tests OnSwipe's mobile units

Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos. The Glossy…

May 30, 2013, 9:00 AM EDT

Digital Magazines Popular With Tablet Owners Small study shows preference toward digital content

A recent survey by the media consultancy Mequoda Group found that one quarter of tablet owners polled engaged with digital magazines on a monthly basis. Of the 1,293 respondents, 23 percent…

May 29, 2013, 12:11 PM EDT

Tablets Overtake Smartphones as the Big Shopping Device Mobile fuels retail

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…

May 22, 2013, 6:38 AM EDT

Hearst Reaches Goal of 1 Million Tablet Subscribers Exec predicts 3 million by 2016

Hearst has met what seemed like a lofty goal, according to Mashable: 1 million tablet subscribers for its print portfolio—which includes Cosmopolitan, Esquire and Popular Mechanics. This is an increase…

May 6, 2013, 11:59 AM EDT

Pinterest App Debuts on Nook Tablet maker amps up app offerings to compete with Apple, Google Play

Pinterest is now available from Barnes & Noble's curated app store, and the app will come preinstalled on the Nook tablet like Twitter and Facebook are, according to MediaBistro. The new…

April 16, 2013, 11:45 AM EDT

Angry Birds Video Series Launching This Week on TVs, in Apps Rovio has nabbed ads from Activision, Paramount, Sony, BlackBerry

For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…

March 11, 2013, 10:00 AM EDT

Is Mobile Phoning It In? The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

February 11, 2013, 12:04 AM EST

LinkedIn Getting More Serious About In-Stream Ads, Mobile Company nearly doubled advertiser base in 2012

LinkedIn’s Marketing Solutions division, which houses its ad business, typically falls in the shadow of its larger recruiter-oriented Talent Solutions group. But that hasn’t stopped the company's ad revenue from…

February 7, 2013, 6:10 PM EST

Google Enhances AdWords, Possibly Correcting Mobile Ad Rates Changes enable more agile bidding, creative, measurement

During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…

February 6, 2013, 3:21 PM EST

Instagram Rolls Out Web Feeds for Desktop, Tablet Users Online experience mirrors mobile app

Three months after making its users’ profiles available to view online, Facebook-owned photo-sharing service Instagram has rolled out an online version of its feeds. Starting on Tuesday Instagram’s 90 million…

February 5, 2013, 3:13 PM EST

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