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Topic: Tablets

Your iPad Is Now Your Kid's TV

Talk about early adopters

Just call them the very early adopters. By now, everyone’s got a story about a kid who swipes at magazines, televisions and even windows because they’ve assimilated the iPad technique.…

The Top 7 Reasons Why Mobile Ads Don't Work

Dartmouth study sheds light on mobile vs. Web

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top seven reasons…

Adweek's Top 10 Commercials of the Week

Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

Mobile Video Less Than Ideal for Advertising, Says FreeWheel

Thus, ad revenue isn't keeping pace with views

People are increasingly using their mobile phones to watch videos, but the ad revenue isn’t keeping pace. According to online video technology firm FreeWheel’s 2Q online video monetization report, out…

Draftfcb Becomes Fuhu's First Lead Agency

Company makes the Nabi tablet for kids

Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb  as its first lead creative agency. Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development for…

Hollywood Film Sees Big Results From New Tablet Ads

'Olympus Has Fallen' tests OnSwipe's mobile units

Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos. The Glossy…

Digital Magazines Popular With Tablet Owners

Small study shows preference toward digital content

A recent survey by the media consultancy Mequoda Group found that one quarter of tablet owners polled engaged with digital magazines on a monthly basis. Of the 1,293 respondents, 23 percent…

Tablets Overtake Smartphones as the Big Shopping Device

Mobile fuels retail

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…

Hearst Reaches Goal of 1 Million Tablet Subscribers

Exec predicts 3 million by 2016

Hearst has met what seemed like a lofty goal, according to Mashable: 1 million tablet subscribers for its print portfolio—which includes Cosmopolitan, Esquire and Popular Mechanics. This is an increase…

Pinterest App Debuts on Nook

Tablet maker amps up app offerings to compete with Apple, Google Play

Pinterest is now available from Barnes & Noble's curated app store, and the app will come preinstalled on the Nook tablet like Twitter and Facebook are, according to MediaBistro. The new…

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