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Topic: Tablets

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Cats Like Tablet Games, Too Developers are making feline-specific gaming apps

It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps…

July 11, 2014, 12:55 PM EDT

Applebee's Files Trademark Application for 'No Tech Tuesday' Meanwhile, the chain plans to add tablets to its tables

Technophobes, rejoice. Applebee's has filed a trademark application for "no tech Tuesday," which would presumably curb the use of devices at its restaurants on that day, Today reports. This is despite the…

July 10, 2014, 2:00 PM EDT

Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in Their Spots? Fewer than half did in 2013

Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)? Per StarStar's numbers, during last year's big…

January 29, 2014, 5:33 PM EST

Viddiverse Is Designed to Be a YouTube/Vine for Kids Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

November 25, 2013, 9:58 PM EST

Your iPad Is Now Your Kid's TV Talk about early adopters

Just call them the very early adopters. By now, everyone’s got a story about a kid who swipes at magazines, televisions and even windows because they’ve assimilated the iPad technique.…

November 3, 2013, 9:57 PM EST

The Top 7 Reasons Why Mobile Ads Don't Work Dartmouth study sheds light on mobile vs. Web

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top seven reasons…

October 17, 2013, 2:38 PM EDT

Draftfcb Becomes Fuhu's First Lead Agency Company makes the Nabi tablet for kids

Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb  as its first lead creative agency. Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development for…

September 4, 2013, 12:46 PM EDT

Hollywood Film Sees Big Results From New Tablet Ads 'Olympus Has Fallen' tests OnSwipe's mobile units

Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos. The Glossy…

May 30, 2013, 9:00 AM EDT

Digital Magazines Popular With Tablet Owners Small study shows preference toward digital content

A recent survey by the media consultancy Mequoda Group found that one quarter of tablet owners polled engaged with digital magazines on a monthly basis. Of the 1,293 respondents, 23 percent…

May 29, 2013, 12:11 PM EDT

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