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Topic: Tablets

Asus Has Finally Created the Perfect Digital Device for Birds With Arms An odd meme becomes a tablet's marketing campaign

Stop it, you're quilling me. Birds with tiny human arms and hands soar in sublimely silly style thanks to SuperHeroes's first global campaign for the Asus Transformer T100 2-in-1. It's also…

November 19, 2014, 11:53 AM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Toshiba Creates Futurama-esque Ad Mocking Its Own Industry Brand distances itself from the hype of 'Sillycon Valley'

Toshiba skewers a certain hype-driven West Coast tech-topia in the brand's new animated spot, "Sillycon Valley." Packed with fun visual gags, the spot from goodness Mfg. takes us to a highly…

July 17, 2014, 10:43 AM EDT

Cats Like Tablet Games, Too Developers are making feline-specific gaming apps

It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps…

July 11, 2014, 12:55 PM EDT

Applebee's Files Trademark Application for 'No Tech Tuesday' Meanwhile, the chain plans to add tablets to its tables

Technophobes, rejoice. Applebee's has filed a trademark application for "no tech Tuesday," which would presumably curb the use of devices at its restaurants on that day, Today reports. This is despite the…

July 10, 2014, 2:00 PM EDT

Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in Their Spots? Fewer than half did in 2013

Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)? Per StarStar's numbers, during last year's big…

January 29, 2014, 5:33 PM EST

Viddiverse Is Designed to Be a YouTube/Vine for Kids Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

November 25, 2013, 9:58 PM EST

Your iPad Is Now Your Kid's TV Talk about early adopters

Just call them the very early adopters. By now, everyone’s got a story about a kid who swipes at magazines, televisions and even windows because they’ve assimilated the iPad technique.…

November 3, 2013, 9:57 PM EST

The Top 7 Reasons Why Mobile Ads Don't Work Dartmouth study sheds light on mobile vs. Web

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top seven reasons…

October 17, 2013, 2:38 PM EDT

Adweek's Top 10 Commercials of the Week Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

October 4, 2013, 9:06 AM EDT

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