Topic: Tablets
Context is everything. Some mobile habits overlap, but there are significant differences in how consumers use their tablets and smartphones which marketers need to understand to effectively use the devices.…
There finally seems to be some optimism in the newspaper business. Thanks to the consumer's love affair with the iPad, newspapers have discovered that people will pay for content. "You only…
The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers. But as…
The kids’ marketplace offers one of the odder contradictions in media. No other demographic has adopted new digital platforms faster. And perhaps no other ad market has been slower to…
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating…
Once upon a time, magazine stories debuted in print form before being thrown on the web for the masses to read. But recently, websites like Style.com have been taking the…
The Economist Group is giving political junkies one more way to follow the 2012 election with a just-announced, tablet-only app. The free HTML5 app, called Electionism, will include content from…
More and more companies are relying on Facebook Pages to connect with their fans, but App.net CEO Dalton Caldwell says there's something missing: A simple way to connect those Pages…
When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. But now that they have to create editions for the new Kindle Fire and Nook…
