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Topic: Tablet

Punch Media Wants to Redefine Tablet Advertising

App partners with Tribeca Film Festival on first sponsored app

There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a…

MPA Levels Playing Field for Publishers' Tablet Data

Asks publishers to use specific metrics, language

The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers. But as…

MPA Conference Shows Tablets Dominating, Publishers Adapting

Social integration said vital to tablet magazine experience

There’s no doubt about it: tablets are taking over. Eleven percent of the total U.S. population used iPads and various other tablet devices last year. By 2014, that percentage is…

Perspective: From Brick to Slick

Cellphones have changed a lot in 20 years, but the tactic used to sell them? That's still vintage 1988

Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing Jobs…

Which Titles Have the Largest Mobile Audience?

Affinity releases top magazines on smartphones

For all the talk about tablet and e-reader adoption, smartphones are still one of the ways magazines are reaching sizeable numbers of readers, and in some cases exceeding their print…

Tablet Owners Likelier to Click 'Buy'

And they're making bigger purchases too

There’s something about owning a tablet that makes consumers want to shop online. Although only 9 percent of online shoppers have a tablet, their owners are actually likelier than their…

Hearst Releases Digital Circulation Numbers

Tops Condé in digital-only subscriptions

Yesterday, Hearst released its numbers for paid digital subscriptions on tablets and e-readers, WWD reported. And while its monthly digital circulation is lower than that of rival Condé Nast, it’s…

Google and Intel Team Up for Android

Intel “spurning” Microsoft?

Intel has announced a partnership with Google to produce Android-based smartphones and tablets using Intel Atom chips. Google senior vice president Andy Rubin and Intel CEO Paul Otellini showed off prototypes…

HP Resurrects the TouchPad for 'One Last Run'

Consumers went crazy for the discounted tablet

Hewlett Packard is cashing in on the renewed popularity of its recently abandoned TouchPad. Following HP’s announcement earlier this month that it would no longer produce the tablet, which led to…

Shoppers Scramble for Discounted HP TouchPads

$99 tablets sold out over the weekend

Following Hewlett-Packard’s announcement last week that it’s ditching its tablet and smartphone efforts, sales of the company’s TouchPad have gone through the roof—thanks to a massively discounted price tag. In order…

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