Topic: Tablet

Flipboard Looks to Elevate Tablet Ads Ignoring Twitter API issues, company unveils social brand magazine for Levi's

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end,…

September 7, 2012, 11:34 AM EDT

TV-Smartphone Combo Dominates Multiscreen Consumption Google study looks at sequential and complementary use cases

When consumers are watching TV, they’re most likely also checking email on their smartphones. That line’s become a fixture at industry conferences to the point of cliche, but it's true.…

August 29, 2012, 11:00 AM EDT

Google Play Sets Mags Hearts Aflutter Magazines launch with heavy promotions

Google is making a run at Apple and other players in the burgeoning tablet market. And its new $199 Nexus 7 tablet, along with a host of content options available…

June 27, 2012, 4:41 PM EDT

Data Points: Print Loyalists Mobile users aren’t abandoning print any faster than non-mobile users

Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more…

June 20, 2012, 5:54 AM EDT

Fotopedia Tries to Crack Tablet Ad Model Code Photo encylopedia believes in high-res, nonintrusive ad experience

The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the…

June 19, 2012, 2:03 PM EDT

Heavy Tablet Users Respond More Positively to Ads, Survey Shows IPad owners more receptive to ads than Android users

Whether in the subway, airplane or living room, tablet users have gone from being a rarity to a frequent presence over the past two years. But as tablet use explodes,…

June 18, 2012, 12:18 PM EDT

Yahoo Shuttering Livestand iPad App Mobile app not part of mobile-first product strategy

With bikini season approaching, Yahoo’s all about trimming the fat. Last month the company announced that it would lay off 2,000 employees as part of then-CEO Scott Thompson’s plan to…

May 25, 2012, 3:06 PM EDT

David Carey: Be Unorthodox Hearst Magazines president talks about shaking up industry culture

At a time when magazines need to create content for a variety of platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have…

May 1, 2012, 10:05 PM EDT

Punch Media Wants to Redefine Tablet Advertising App partners with Tribeca Film Festival on first sponsored app

There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a…

April 26, 2012, 1:46 PM EDT

MPA Levels Playing Field for Publishers' Tablet Data Asks publishers to use specific metrics, language

The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers. But as…

April 2, 2012, 12:23 PM EDT