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Topic: Tablet

Hearst Reboots Mobile Mag Sites in Ad Push

Will bet on new rich media units to draw advertisers to small screen

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try…

Flipboard Looks to Elevate Tablet Ads

Ignoring Twitter API issues, company unveils social brand magazine for Levi's

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end,…

TV-Smartphone Combo Dominates Multiscreen Consumption

Google study looks at sequential and complementary use cases

When consumers are watching TV, they’re most likely also checking email on their smartphones. That line’s become a fixture at industry conferences to the point of cliche, but it's true.…

Google Play Sets Mags Hearts Aflutter

Magazines launch with heavy promotions

Google is making a run at Apple and other players in the burgeoning tablet market. And its new $199 Nexus 7 tablet, along with a host of content options available…

Data Points: Print Loyalists

Mobile users aren’t abandoning print any faster than non-mobile users

Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more…

Fotopedia Tries to Crack Tablet Ad Model Code

Photo encylopedia believes in high-res, nonintrusive ad experience

The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the…

Heavy Tablet Users Respond More Positively to Ads, Survey Shows

IPad owners more receptive to ads than Android users

Whether in the subway, airplane or living room, tablet users have gone from being a rarity to a frequent presence over the past two years. But as tablet use explodes,…

Yahoo Shuttering Livestand iPad App

Mobile app not part of mobile-first product strategy

With bikini season approaching, Yahoo’s all about trimming the fat. Last month the company announced that it would lay off 2,000 employees as part of then-CEO Scott Thompson’s plan to…

David Carey: Be Unorthodox

Hearst Magazines president talks about shaking up industry culture

At a time when magazines need to create content for a variety of platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have…

Punch Media Wants to Redefine Tablet Advertising

App partners with Tribeca Film Festival on first sponsored app

There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a…

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