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One in Four Teens Uses a Cellphone to Get Online Among adults, it's only 15 percent

Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).…

April 16, 2013, 10:04 PM EDT

MPA Is Getting Closer to Digital Magazine Ad Standards Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

April 14, 2013, 11:04 PM EDT

More Than Half A Million Magazines Created on Flipboard 2.0 (So Far) Esquire proves especially popular

It’s been two weeks since the release of Flipboard 2.0, which gave users the ability to create their own custom magazines using repurposed content. Today, Flipboard released a spiffy infographic…

April 11, 2013, 5:53 PM EDT

New Wired Editor Scott Dadich Likes to Blow Things Up Condé Nast’s iPad guru puts his stamp on the iconic tech title

Specs Age 36 New gig Editor in chief, Wired Old gig Vp, editorial platforms and design, Condé Nast In your first editor’s letter, you said that you were planning to “blow some stuff up”…

February 18, 2013, 7:53 AM EST

Data Points: Money Troubles The rich may have more than you and me, but many of them still fret about the economy

How do the rich feel about the state of their finances and the economy? Lots of marketers would sure like to know. An online study by Shullman Research Center shows…

January 9, 2013, 7:35 AM EST

Data Points: Tablet Advertising As publishers' apps proliferate, the use of bells and whistles declines

Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago…

December 5, 2012, 6:18 AM EST

IMonitor Report Ranks Best Print Apps of 2012 Martha Stewart, Newsweek, Reader's Digest among the top picks

Producing a high-quality print app is tricky. It has to have enough interactivity to hook a reader, but not so much that it overwhelms them. It needs compelling information, attractive…

November 26, 2012, 12:01 AM EST

Hearst Reboots Mobile Mag Sites in Ad Push Will bet on new rich media units to draw advertisers to small screen

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try…

October 1, 2012, 12:02 AM EDT

Flipboard Looks to Elevate Tablet Ads Ignoring Twitter API issues, company unveils social brand magazine for Levi's

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end,…

September 7, 2012, 11:34 AM EDT

TV-Smartphone Combo Dominates Multiscreen Consumption Google study looks at sequential and complementary use cases

When consumers are watching TV, they’re most likely also checking email on their smartphones. That line’s become a fixture at industry conferences to the point of cliche, but it's true.…

August 29, 2012, 11:00 AM EDT

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