Topic: Tablet
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…
When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…
The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you…
When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying…
Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).…
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…
It’s been two weeks since the release of Flipboard 2.0, which gave users the ability to create their own custom magazines using repurposed content. Today, Flipboard released a spiffy infographic…
Specs Age 36 New gig Editor in chief, Wired Old gig Vp, editorial platforms and design, Condé Nast In your first editor’s letter, you said that you were planning to “blow some stuff up”…
How do the rich feel about the state of their finances and the economy? Lots of marketers would sure like to know. An online study by Shullman Research Center shows…
Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago…
